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metabrand.digital, read 18 hours ago. Back to the report

87 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow901top 10%91293394495597697798899999109911991210013full marks

Now #53,027 of 263,587Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 90, and #25,802, 27,225 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    54 pages, 35 of them under /learn/

    See the pages
    • /learn/agency-rebrands-that-changed-everything
    • /learn/ai-and-the-future-of-creative-direction
    • /learn/best-branding-agencies-in-berlin
    • /learn/best-branding-agencies-in-tel-aviv
    • /learn/best-fintech-branding-agencies
    • /learn/best-saas-branding-agencies
    • /learn/best-startup-branding-agencies-a-comprehensive-guide
    • /learn/best-startup-website-examples-2026
    • /learn/best-tech-branding-agencies
    • /learn/best-web-design-agencies
    • and 44 more in the copied plan
  2. 2

    Describe images

    +1 point, to 91

    Describe every content image in its alt text.

    88 pages, 45 of them under /learn/

    See the pages
    • /
    • /about
    • /b2b-branding-agency
    • /berlin-branding-agency
    • /brand-strategy-agency
    • /contact
    • /cookie-policy
    • /faq
    • /fintech-branding-agency
    • /industries
    • and 78 more in the copied plan
  3. 3

    Put figures in tables

    +2 points, to 93

    Where the guide compares options or gives figures, put them in a table.

    64 pages, 45 of them under /learn/

    See the pages
    • /learn/agency-rebrands-that-changed-everything
    • /learn/ai-and-the-future-of-creative-direction
    • /learn/b2b-branding-complete-guide
    • /learn/best-branding-agencies-in-berlin
    • /learn/best-branding-agencies-in-tel-aviv
    • /learn/best-fintech-branding-agencies
    • /learn/best-logo-design-studios-worldwide
    • /learn/best-saas-branding-agencies
    • /learn/best-startup-branding-agencies-a-comprehensive-guide
    • /learn/best-startup-website-examples-2026
    • and 54 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 94

    Phrase at least one heading as the question a person would ask.

    46 pages, 25 of them under /learn/

    See the pages
    • /learn/ai-and-the-future-of-creative-direction
    • /learn/best-branding-agencies-in-berlin
    • /learn/best-branding-agencies-in-tel-aviv
    • /learn/best-saas-branding-agencies
    • /learn/best-startup-website-examples-2026
    • /learn/best-web-design-agencies
    • /learn/best-webflow-agencies
    • /learn/best-webflow-templates-for-startups
    • /learn/branding-agency-what-do-they-actually-do
    • /learn/branding-for-ai-startups-trends
    • and 36 more in the copied plan
  5. 5

    Add lists or tables

    +1 point, to 95

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    62 pages

    See the pages
    • /b2b-branding-agency
    • /berlin-branding-agency
    • /brand-strategy-agency
    • /fintech-branding-agency
    • /learn/agency-rebrands-that-changed-everything
    • /learn/ai-and-the-future-of-creative-direction
    • /learn/b2b-branding-complete-guide
    • /learn/best-branding-agencies-in-berlin
    • /learn/best-branding-agencies-in-tel-aviv
    • /learn/best-logo-design-studios-worldwide
    • and 52 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    87 pages, 45 of them under /learn/

    See the pages
    • /about
    • /b2b-branding-agency
    • /berlin-branding-agency
    • /brand-strategy-agency
    • /contact
    • /cookie-policy
    • /faq
    • /fintech-branding-agency
    • /industries
    • /learn
    • and 77 more in the copied plan
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    74 pages, 45 of them under /learn/

    See the pages
    • /b2b-branding-agency
    • /berlin-branding-agency
    • /brand-strategy-agency
    • /fintech-branding-agency
    • /learn/agency-rebrands-that-changed-everything
    • /learn/ai-and-the-future-of-creative-direction
    • /learn/b2b-branding-complete-guide
    • /learn/best-branding-agencies-in-berlin
    • /learn/best-branding-agencies-in-tel-aviv
    • /learn/best-fintech-branding-agencies
    • and 64 more in the copied plan
  9. 9

    Show when guides were updated

    +1 point, to 99

    Show when the guide was last updated, and set dateModified in its schema.

    20 pages, 19 of them under /work/

    See the pages
    • /learn/best-branding-agencies-in-tel-aviv
    • /work/blaze
    • /work/deltagen
    • /work/everytrade
    • /work/faasera
    • /work/folio
    • /work/jump-point
    • /work/matrixpay
    • /work/neuralfin
    • /work/omnimatrix
    • and 10 more in the copied plan
  10. 10

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    16 pages, 15 of them under /work/

    See the pages
    • /method
    • /work/blaze
    • /work/everytrade
    • /work/faasera
    • /work/folio
    • /work/jump-point
    • /work/matrixpay
    • /work/neuralfin
    • /work/omnimatrix
    • /work/oti-capital
    • and 6 more in the copied plan
  11. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages, 5 of them under /learn/

    See the pages
    • /contact
    • /industries
    • /learn/best-startup-website-examples-2026
    • /learn/best-tech-branding-agencies
    • /learn/building-a-personal-ai-assistant-for-my-blind-teenager
    • /learn/identity-in-motion-animated-logo
    • /learn/rebranding-agency-when-to-refresh-your-identity
    • /services
    • /work/raylu
  12. 12

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    4 pages

    4 of the 5 sites Gemini cites beside it pass this one.

    See the pages
    • /cookie-policy
    • /faq
    • /learn/best-branding-agencies-in-tel-aviv
    • /privacy-policy
  13. 13

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages under /learn/

    See the pages
    • /learn/best-logo-design-studios-worldwide
    • /learn/best-ux-ui-agencies
    • /learn/best-web-design-agencies
    • /learn/how-to-build-an-investor-ready-startup-website
    • /learn/tech-company-branding-guide
9 more, to tidy up after 100
  1. 14

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    All 5 sites Gemini cites beside it pass this one.

    See the pages
    • /work/white-label-font
  2. 15

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

    All 5 sites Gemini cites beside it pass this one.

  3. 16

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    3 pages

    See the pages
    • /fintech-branding-agency
    • /rebranding-agency
    • /saas-branding-agency
  4. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /industries
    • /learn/creative-agencies-to-watch
    • /work/raylu
  5. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    4 pages

    See the pages
    • /berlin-branding-agency
    • /industries
    • /new-york-branding-agency
    • /services
  6. 19

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /learn/best-branding-agencies-in-tel-aviv
  7. 20

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    1 page

    See the pages
    • /work/white-label-font
  8. 21

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /learn/best-branding-agencies-in-tel-aviv
  9. 22

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /work/white-label-font

What else the read found

Half its pages start answering within 79 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /learn/how-to-choose-the-right-branding-agency180 ms
  • /learn/brand-refresh-vs-rebrand-complete-guide176 ms
  • /learn/building-a-personal-ai-assistant-for-my-blind-teenager165 ms
  • /learn/how-to-build-startup-brand-guidelines162 ms
  • /work/sasono161 ms

Fastest: /learn/tech-website-design-best-examples, 15 ms. Heaviest: /learn/tech-website-design-best-examples, 28 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Ahrefs Web AnalyticsAnalytics

From the structured data on its home page, as the site says it: a Professional service named Metabrand. mttr does not check the profiles it names.

  • LinkedInmetabrand-digital
pages with strong signs
70
hidden characters
318
chat, markdown or placeholders left in
0
dashes per 1,000 words
6.1
  • /learn/b2b-branding-complete-guide hidden characters a reader cannot see
  • /learn/best-webflow-agencies hidden characters a reader cannot see
  • /learn/best-fintech-branding-agencies hidden characters a reader cannot see
  • /learn/how-to-pitch-investors-with-a-strong-startup-brand hidden characters a reader cannot see
  • /learn/branding-process hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /services fails 6: Phrase headings as questions, Fix description lengths and Describe images1 page
  • /berlin-branding-agency fails 5: Describe images, Add lists or tables and Add breadcrumb data1 page
  • /fintech-branding-agency fails 5: Show every FAQ question on the page, Describe images and Add lists or tables1 page
  • /industries fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /new-york-branding-agency fails 5: Describe images, Add lists or tables and Add breadcrumb data1 page
  • /rebranding-agency fails 5: Show every FAQ question on the page, Describe images and Add lists or tables1 page
  • /saas-branding-agency fails 5: Show every FAQ question on the page, Describe images and Add lists or tables1 page
  • /webflow-design-development-agency fails 5: Phrase headings as questions, Describe images and Add lists or tables1 page
  • /b2b-branding-agency fails 4: Describe images, Add lists or tables and Add breadcrumb data1 page
  • /brand-strategy-agency fails 4: Describe images, Add lists or tables and Add breadcrumb data1 page
  • /method fails 4: Add depth to thin pages, Describe images and Add lists or tables1 page

And 10 more parts of the site.

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