- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+3
michaeljfox.org
75 of 100ahead of 42% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 7 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 58,020 places up
- 75Now#146,511
- 82Add a tap-to-call link#88,491
The top half of every site starts at 77. The middle site in Hagerstown, MD scores 76.
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The link
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EmailWrite the email
Where it ranks
Held at 75 for its last 2 reads. 2 points take it into the top half.
Beside it on the board
- #152,156midlakesnavigation.com75
- #152,157catskilloutpost.com75
- #152,158michaeljfox.org75
- #152,159concretemadrid.com75
- #152,160borewelderparts.com75
6,978 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Hagerstown, MD
- #1comfortcentralhvac.com99
- #2plumbingwurxllc.com93
- #3manorhousebuilders.com92
- #10michaeljfox.org75
The middle site in Hagerstown, MD scores 76.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 5
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 10
Worth the mostName the publisher+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page84136.5× typical
Words a page45139414% above typical
Rules failing somewhere20146 more than typical
Half its pages answer in556 ms210 ms165% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points63,667 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 6 points54,589 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 3 points each29,016 places up each
Fix description lengthsUnderstand81 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Worth 2 points each20,829 places up each
Answer the first question right under itUnderstand24 of 1001 in 121
Name the publisherTrust23 of 1003 in 4
Fix title lengthsUnderstand52 of 1001 in 6
Show 13 more fixes
Worth 1 point each13,176 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Match structured data to the pageUnderstand24 of 1003 in 7
Phrase headings as questionsUnderstand22 of 1001 in 10
Put figures in tablesUnderstand24 of 1001 in 28
Add depth to thin pagesUnderstand14 of 1003 in 7
Show sources on guidesTrust10 of 1001 in 2
Add breadcrumb dataUnderstand24 of 1001 in 2
Show when guides were updatedTrust2 of 1003 in 5
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Add real images to contentUnderstand2 of 1002 in 3
Describe imagesUnderstand5 of 1002 in 7
Add lists or tablesUnderstand1 of 1001 in 2
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 4 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Hagerstown.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Michael J. Fox Foundation for Parkinson's Research | Parkinson's Disease
DescriptionThe Michael J. Fox Foundation is the world’s largest nonprofit funder of Parkinson’s research. Learn about our research agenda and ways to support our mission.
First headingAll Grit. No Quit.
OpeningWe’ve funded $3 billion in research. But we won’t stop there. The science is ready. Now is the time to end Parkinson’s.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On michaeljfox.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “The Michael J. Fox Foundation for Parkinson's Research | Parkinson's Disease” and “All Grit. No Quit.”.
Agent instructions
On michaeljfox.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Name Hagerstown in the first words
The site is in Hagerstown, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On michaeljfox.org, name Hagerstown in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On michaeljfox.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.