- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+1
michiganelectricsupplymi.com
77 of 100ahead of 49% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 6 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,539 places up
- 77Now#130,962
- 83Add structured data#79,423
The top half of every site starts at 77. The middle site in Burton, MI scores 81.
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Where it ranks
Beside it on the board
- #132,305rides4u.com77
- #132,306prefect.io77
- #132,307michiganelectricsupplymi.com77
- #132,308sportsline.com77
- #132,309abarestaurants.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Burton, MI
- #1americanelectricmotors.com89
- #2simpsonsbbqjunkies.com83
- #3antcliffwindows.com81
- #5michiganelectricsupplymi.com77
The middle site in Burton, MI scores 81.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 25
Worth the mostAdd structured data+6
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read74437 fewer than typical
Links a page61353% below typical
Words a page15639460% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in81 ms210 ms61% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points52,884 places up
Add structured dataUnderstand7 of 71 in 3
Worth 3 points26,397 places up
Describe imagesUnderstand7 of 72 in 7
Worth 2 points each17,975 places up each
Fix description lengthsUnderstand6 of 71 in 11
Use one main headingUnderstand4 of 71 in 4
Fix title lengthsUnderstand5 of 71 in 6
Show 7 more fixes
Worth 1 point each9,504 places up each
Link straight to the final addressAccess6 of 71 in 2
Set a share imageUnderstand4 of 72 in 7
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 73 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 3 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Burton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleMichigan Electric Supply Company: Lansing, Flint, MI: Electrical Wholesale, Equipment Rentals, Electrician Supply & More
DescriptionMichigan Electric Supply Company in Lansing and Flint, MI is an electrician\'s dream with electrical equipment wholesale and rentals.
First headingMichigan Electric Supply and Advance Glove & Safety
OpeningMichigan Electric Supply and Advance Glove & Safety
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On michiganelectricsupplymi.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Name Burton in the first words
The site is in Burton, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On michiganelectricsupplymi.com, name Burton in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On michiganelectricsupplymi.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.