midas.com, read 6 hours ago. Back to the report
83 to 100 in 5 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #81,296 of 263,590Step 1 top 25%Step 5 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+6 points, to 89, and #32,224, 49,072 places up, and into the top 25%
Add a tap-to-call phone link.
98 pages, 78 of them under /store/
See the pages
- /
- /about-midas
- /about-midas/midas-credit-card-service-financing
- /about-midas/our-midas-guarantees
- /about-midas/privacy-policy
- /about-midas/project-spark
- /about-midas/terms-conditions
- /about-midas/transparency-in-supply-chains-act
- /black-friday
- /bookappointment.aspx
- and 88 more in the copied plan
- 2
Set each page's canonical address
+4 points, to 93
Add a canonical link that points to the page itself.
72 pages under /store/
See the pages
- /store/ab/calgary
- /store/ab/camrose
- /store/ab/edmonton
- /store/ab/grande-prairie
- /store/ab/sherwood-park
- /store/ab/st-albert
- /store/bc/abbotsford
- /store/bc/aldergrove
- /store/bc/brentwood-bay
- /store/bc/burnaby
- and 62 more in the copied plan
- 3
Describe images
+4 points, to 97
Describe every content image in its alt text.
90 pages, 78 of them under /store/
See the pages
- /
- /about-midas
- /about-midas/midas-credit-card-service-financing
- /about-midas/our-midas-guarantees
- /about-midas/project-spark
- /black-friday
- /careers
- /howto
- /rebates
- /store
- and 80 more in the copied plan
- 4
Link straight to the final address
+2 points, to 99
Point links and the sitemap at the final address, not at one that redirects.
99 pages, 78 of them under /store/
See the pages
- /about-midas
- /about-midas/accessibility
- /about-midas/contact-us
- /about-midas/midas-credit-card-service-financing
- /about-midas/our-midas-guarantees
- /about-midas/privacy-policy
- /about-midas/project-spark
- /about-midas/terms-conditions
- /about-midas/transparency-in-supply-chains-act
- /black-friday
- and 89 more in the copied plan
- 5
Fix description lengths
+1 point, to 100, and full marks
Write a meta description of 70 to 165 characters that summarizes the page.
33 pages, 30 of them under /store/
See the pages
- /sitemap
- /store
- /store/ab
- /store/bc
- /store/bc/abbotsford
- /store/bc/aldergrove
- /store/bc/brentwood-bay
- /store/bc/burnaby
- /store/bc/campbell-river
- /store/bc/chilliwack
- and 23 more in the copied plan
4 more, to tidy up after 100
- 6
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 7
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
3 pages
See the pages
- /about-midas/contact-us
- /black-friday
- /bookappointment.aspx
- 8
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
1 page
See the pages
- /tiresearch
- 9
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /black-friday
Done since the first read
Put the text in the HTML
Done, seen on the read of October 22. It failed on 1 page before.
Add depth to thin pages
Done, seen on the read of October 22. It failed on 1 page before.
Allow pages to be indexed
Done, seen on the read of October 22. It failed on 1 page before.
What else the read found
Half its pages start answering within 435 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/about-midas1.6 s/about-midas/our-midas-guarantees1.6 s/about-midas/accessibility1.6 s/1.6 s/about-midas/contact-us1.3 s
Fastest: /about-midas/project-spark, 164 ms. Heaviest: /store, 95 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
CloudflareHosting
Google Tag ManagerAnalytics
From the structured data on its home page, as the site says it: an Organization named Midas. mttr does not check the profiles it names.
- Facebookmidas
- Xmidas
- YouTubemymidasguy
- page with strong signs
- 1
- hidden characters
- 2
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 7.7
/about-midas/privacy-policyhidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 2: Add a tap-to-call link and Describe images1 page/black-fridayfails 5: Add a tap-to-call link, Describe images and Replace unsupported sales claims1 page/storefails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/tires.aspxfails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/tiresearchfails 4: Use one main heading, Add a tap-to-call link and Describe images1 page/about-midasfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/bookappointment.aspxfails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page/careersfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/howtofails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/rebatesfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/sitemapfails 3: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page/coupons.aspxfails 2: Add a tap-to-call link and Link straight to the final address1 page
And 4 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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