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mikesld.com, read 1 day ago. Back to the report

87 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow901top 10%9129339549759769879981009full marks

Now #53,537 of 263,583Step 1 top 10%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Phrase headings as questions

    +3 points, to 90, and #25,824, 27,713 places up, and into the top 10%

    Phrase at least one heading as the question a person would ask.

    74 pages under /shop/

    See the pages
    • /shop/maruyama/maruyama-b230c-curved-shaft-string-trimmer
    • /shop/maruyama/maruyama-b230l-straight-shaft-string-trimmer
    • /shop/maruyama/maruyama-b270l-loop-trimmer
    • /shop/maruyama/maruyama-b270l-turbo-loop-trimmer
    • /shop/maruyama/maruyama-b300l-loop-trimmer
    • /shop/maruyama/maruyama-b300l-turbo-loop-trimmer
    • /shop/maruyama/maruyama-b420-trimmer
    • /shop/maruyama/maruyama-b420l-trimmer
    • /shop/maruyama/maruyama-bh24g-big-m-hedge-trimmer
    • /shop/maruyama/maruyama-bl32-hand-held-blower
    • and 64 more in the copied plan
  2. 2

    Add depth to thin pages

    +1 point, to 91

    Add true, specific detail until the page covers its subject.

    55 pages under /shop/maruyama/

    See the pages
    • /shop/maruyama/maruyama-b230c-curved-shaft-string-trimmer
    • /shop/maruyama/maruyama-b230l-straight-shaft-string-trimmer
    • /shop/maruyama/maruyama-b270l-loop-trimmer
    • /shop/maruyama/maruyama-b270l-turbo-loop-trimmer
    • /shop/maruyama/maruyama-b300l-loop-trimmer
    • /shop/maruyama/maruyama-b300l-turbo-loop-trimmer
    • /shop/maruyama/maruyama-b420-trimmer
    • /shop/maruyama/maruyama-b420l-trimmer
    • /shop/maruyama/maruyama-bh24g-big-m-hedge-trimmer
    • /shop/maruyama/maruyama-bl32-hand-held-blower
    • and 45 more in the copied plan
  3. 3

    Use one main heading

    +2 points, to 93

    Give the page exactly one h1 that says what it is about.

    62 pages, 55 of them under /shop/maruyama/

    4 of the 6 sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /cookie-policy
    • /k-yardwear
    • /material-calculator
    • /privacy
    • /service-department
    • /shop/maruyama/maruyama-b230c-curved-shaft-string-trimmer
    • /shop/maruyama/maruyama-b230l-straight-shaft-string-trimmer
    • /shop/maruyama/maruyama-b270l-loop-trimmer
    • /shop/maruyama/maruyama-b270l-turbo-loop-trimmer
    • and 52 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    92 pages, 69 of them under /shop/

    See the pages
    • /
    • /about-us
    • /cookie-policy
    • /get-a-quote
    • /get-financed
    • /grading-excavation
    • /k-yardwear
    • /map-hours-directions
    • /parts-department
    • /privacy
    • and 82 more in the copied plan
  5. 5

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    92 pages, 74 of them under /shop/

    See the pages
    • /
    • /about-us
    • /contact-us
    • /get-financed
    • /grading-excavation
    • /k-yardwear
    • /service-department
    • /service-department/cleaning-and-detailing
    • /service-department/customer-support
    • /service-department/customization-and-upgrades
    • and 82 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    100 pages, 74 of them under /shop/

    See the pages
    • /
    • /about-us
    • /contact-us
    • /cookie-policy
    • /get-a-quote
    • /get-financed
    • /grading-excavation
    • /k-yardwear
    • /map-hours-directions
    • /material-calculator
    • and 90 more in the copied plan
  8. 8

    Add structured data

    +1 point, to 99

    Add valid JSON-LD that says what the page is.

    25 pages

    See the pages
    • /
    • /about-us
    • /contact-us
    • /cookie-policy
    • /get-a-quote
    • /get-financed
    • /grading-excavation
    • /k-yardwear
    • /map-hours-directions
    • /material-calculator
    • and 15 more in the copied plan
  9. 9

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    6 pages under /shop/scag/

    All 6 sites Gemini cites beside it pass this one.

    See the pages
    • /shop/scag/scag-18hp-skid-mount-truck-loader
    • /shop/scag/scag-35hp-industrial-tow-behind-truck-loader
    • /shop/scag/scag-61-v-ride-ii-stand-on-mower-briggs-efi
    • /shop/scag/scag-tiger-cat-ii-48-zero-turn-mower
    • /shop/scag/scag-turf-tiger-ii-52-zero-turn-mower-2
    • /shop/scag/scag-turf-tiger-ii-72-zero-turn-mower-3
5 more, to tidy up after 100
  1. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

    5 of the 6 sites Gemini cites beside it pass this one.

  2. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /
    • /contact-us
    • /cookie-policy
    • /get-a-quote
    • /get-financed
    • /k-yardwear
    • /privacy
    • /shop
    • /shop/maruyama/maruyama-h23dflr-double-edge-hedge-trimmer-with-rotating-handle
    • /shop/scag/scag-61-v-ride-ii-stand-on-mower-kawasaki-efi
    • and 2 more in the copied plan
  4. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  5. 14

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /shop

Done since the first read

  1. Put the text in the HTML

    Done, seen on the read of October 19. It failed on 10 pages before.

  2. Link straight to the final address

    Done, seen on the read of October 19. It failed on 275 pages before.

  3. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 1,506 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /privacy3.0 s
  • /2.9 s
  • /about-us2.9 s
  • /cookie-policy2.6 s
  • /get-financed2.4 s

Fastest: /grading-excavation, 1,143 ms. Heaviest: the home page, 36 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
5.6
  • / markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Use one main heading and Match structured data to the page1 page
  • /k-yardwear fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /cookie-policy fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /get-financed fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /privacy fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /service-department fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /thank-you fails 5: Add structured data, Use one main heading and Describe images1 page
  • /about-us fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /contact-us fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /get-a-quote fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /grading-excavation fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /shop fails 4: Set each page's canonical address, Fix description lengths and Fix title lengths1 page

And 6 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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