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milemarkmedia.com, read 1 day ago. Back to the report

87 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow901top 10%92293395497597698799899910010full marks

Now #51,620 of 263,586Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Replace unsupported sales claims

    +3 points, to 90, and #25,820, 25,800 places up, and into the top 10%

    Replace the sales claim with a fact that can be checked.

    100 pages

    See the pages
    • /
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /aba-technology-survey-stats
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    56 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /aba-technology-survey-stats
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • and 46 more in the copied plan
  3. 3

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    55 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • /engaging-legal-content
    • and 45 more in the copied plan
  4. 4

    Remove ratings with no visible reviews

    +2 points, to 95

    Remove rating schema unless the reviews it counts are shown on the page.

    25 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /branding-for-law-firms
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • /engaging-legal-content
    • /google-analytics-4-ga4-law-firms
    • /google-auto-updating-business-hours-on-20-million-listings
    • /google-local-pack-redesign
    • /how-law-firms-can-get-featured-in-googles-ai-overviews
    • and 15 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /aba-technology-survey-stats
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • and 89 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Put figures in tables

    +1 point, to 98

    Where the guide compares options or gives figures, put them in a table.

    58 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /aba-technology-survey-stats
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • and 48 more in the copied plan
  8. 8

    Add breadcrumb data

    +1 point, to 99

    Add BreadcrumbList schema so the page has a place in the site.

    99 pages

    See the pages
    • /2019-inc-5000-list
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /aba-technology-survey-stats
    • /ai-tools-every-law-firm-should-use-for-marketing-in-2026
    • /attorney-marketing
    • /best-google-business-practices-for-moving-your-law-firm
    • /branding-for-law-firms
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • and 89 more in the copied plan
  9. 9

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    25 pages

    See the pages
    • /franklin-county-pa-law-firm-marketing
    • /how-law-firms-appear-in-google-ai-overviews
    • /how-law-firms-get-cited-by-chatgpt
    • /jackson-county-mi-law-firm-marketing
    • /jackson-county-or-law-firm-marketing
    • /jefferson-county-co-law-firm-marketing
    • /law-firm-local-pack-ranking-factors
    • /law-firm-marketing-trends
    • /lee-county-al-law-firm-marketing
    • /madison-county-al-law-firm-marketing
    • and 15 more in the copied plan
  10. 10

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /building-e-e-a-t-authority-for-your-legal-content
    • /content-marketing-roi-for-law-firms-what-actually-generates-leads
    • /google-analytics-4-ga4-law-firms
    • /how-to-turn-your-law-firms-homepage-into-a-client-converting-machine
    • /how-will-seo-for-lawyers-and-law-firms-be-affected-by-artificial-intelligence-ai
    • /law-firm-marketing-budget-breakdown-where-to-invest-your-dollars-in-2026
    • /milemark-media-has-made-the-annual-inc-5000-list-for-the-fourth-consecutive-year
    • /mobile-first-law-firm-websites-why-61-of-potential-clients-leave-non-mobile-sites
    • /online-reputation-management-for-attorneys-turning-bad-reviews-into-more-clients
    • and 5 more in the copied plan
3 more, to tidy up after 100
  1. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages

    See the pages
    • /google-business-quietly-removed-the-public-qa-section
    • /google-local-pack-redesign
    • /how-to-turn-your-law-firms-homepage-into-a-client-converting-machine
    • /how-will-ai-affect-my-law-firm
    • /milemark-media-has-made-the-annual-inc-5000-list-for-the-fourth-consecutive-year
    • /online-reputation-management-for-attorneys-turning-bad-reviews-into-more-clients
    • /the-impact-of-internet-brands-buying-findlaw-what-law-firms-need-to-know
    • /the-small-town-lawyer-vs-the-algorithm
    • /the-ultimate-local-seo-checklist-for-personal-injury-attorneys
    • /why-your-law-firms-content-isnt-ranking-and-how-to-fix-it
  2. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    9 pages

    See the pages
    • /2019-legal-scholarship-winner
    • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update
    • /google-auto-updating-business-hours-on-20-million-listings
    • /google-local-pack-redesign
    • /google-local-ranking-factors
    • /local-law-firm-marketing-local-seo
    • /reasons-law-firm-reviews-more-important-than-ever
    • /remove-negative-google-review-lawyer-law-firm
    • /what-keyword-do-i-use
  3. 13

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /2019-inc-5000-list
    • /google-local-pack-redesign
    • /new-google-business-profile

What else the read found

Half its pages start answering within 370 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /law-firm-marketing-budget-breakdown-where-to-invest-your-dollars-in-20264.4 s
  • /madison-county-al-law-firm-marketing4.0 s
  • /google-auto-updating-business-hours-on-20-million-listings3.8 s
  • /website-design-mistakes-that-are-costing-your-law-firm-new-clients3.8 s
  • /the-ultimate-local-seo-checklist-for-personal-injury-attorneys3.4 s

Fastest: /practice-area-specific-web-design-tips, 153 ms. Heaviest: the home page, 40 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Professional service named MileMark - Website Design, SEO & AI Search Agency. mttr does not check the profiles it names.

  • Facebookmilemarkmedia
  • Instagrammilemark_legal_marketing
  • YouTube@milemarklegalmarketing
  • LinkedInmilemark-media-llc
  • XMileMarkMedia
  • TikTok@milemarkmedia
  • PinterestMileMarkLawFirmMarketing
  • Yelpmilemark-media-tampa-5
  • GitHubMileMarkMedia
pages with strong signs
5
hidden characters
0
chat, markdown or placeholders left in
7
dashes per 1,000 words
0.9
  • /how-law-firms-get-cited-by-chatgpt placeholders never filled in
  • /the-complete-guide-to-local-seo-for-attorneys placeholders never filled in
  • /how-does-google-bing-evaluate-law-firms placeholders never filled in
  • /the-small-town-lawyer-vs-the-algorithm placeholders never filled in
  • /the-ultimate-local-seo-checklist-for-personal-injury-attorneys placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Replace unsupported sales claims1 page
  • /google-local-pack-redesign fails 10: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /4-ways-to-prepare-your-law-firm-website-for-the-latest-google-update fails 9: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /milemark-media-has-made-the-annual-inc-5000-list-for-the-fourth-consecutive-year fails 9: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /2019-inc-5000-list fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Add depth to thin pages1 page
  • /2019-legal-scholarship-winner fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /content-marketing-roi-for-law-firms-what-actually-generates-leads fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /google-analytics-4-ga4-law-firms fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /google-auto-updating-business-hours-on-20-million-listings fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /how-to-turn-your-law-firms-homepage-into-a-client-converting-machine fails 8: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /how-will-ai-affect-my-law-firm fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /mobile-first-law-firm-websites-why-61-of-potential-clients-leave-non-mobile-sites fails 8: Answer the first question right under it, Remove ratings with no visible reviews and Phrase headings as questions1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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