- Middle site
- 91
- Ahead by
- 4
Worth the mostPut the text in the HTML+1
mirma.org
Top 50%of the 263,584 sites mttr has read, at #105,984
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now87 with itTop 25% from 85
#105,984to#46,68059,304 places up92 of its 92 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 53,603 places since Oct 14, from #159,587. 5 points take it into the top quarter.
Beside it on the board
- #105,982visit.cern80
- #105,983dolomiten-suedtirol.com80
- #105,984mirma.org80
- #105,985recaro-automotive.com80
- #105,986scarymommy.com80
8,412 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#105,984
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 19
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read924448 more than typical
Links a page91330% below typical
Words a page17439456% below typical
Rules failing somewhere20146 more than typical
Half its pages answer in61 ms210 ms71% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 12 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,304 places up
Add structured dataUnderstand92 of 921 in 3
Worth 3 points each26,526 places up each
Fix description lengthsUnderstand92 of 921 in 11
Describe imagesUnderstand89 of 922 in 7
Worth 2 points17,748 places up
Set a share imageUnderstand92 of 922 in 7
Worth 1 point each8,688 places up each
Put the text in the HTMLAccess13 of 922 in 3
Match structured data to the pageUnderstand14 of 923 in 7
Phrase headings as questionsUnderstand13 of 921 in 10
Add depth to thin pagesUnderstand13 of 923 in 7
Add lists or tablesUnderstand13 of 921 in 2
Add breadcrumb dataUnderstand13 of 921 in 2
Fix title lengthsUnderstand39 of 921 in 6
Set each page's canonical addressAccess7 of 922 in 5
Show 8 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link to pages from related contentUnderstand1 of 925 in 6
Use one main headingUnderstand3 of 921 in 4
Allow pages to be indexedAccess1 of 925 in 6
Add a tap-to-call linkAct1 of 921 in 3
Link straight to the final addressAccess2 of 921 in 2
How AI reads this site
It reads closest to law firms, but only loosely. 4 changes would make it plainer.
It reads as
Law firmsIt says it is in Columbia.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Trades and home services
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleMirma
DescriptionNone in the HTML
First headingMIRMA, Missouri's Municipal Trust
OpeningMIRMA provides its members with the convenience of a single comprehensive multiple line insurance package. Our wide breadth of coverage spans the vast and unique insurance needs of Missouri’s municipalities. We also specialize in a variety of risk management services tailored…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mirma.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mirma.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Columbia in the first words
The site is in Columbia, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On mirma.org, name Columbia in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mirma.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about law firms in Columbia, MO. Its answer, and whether it cites mirma.org, shows here in a moment.