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mitchellconstructioninc.com, read 2 days ago. Back to the report

90 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow931top 10%952963974985986987998999991010011full marks

Now #30,319 of 263,590Step 1 top 10%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Replace unsupported sales claims

    +3 points, to 93, and #10,780, 19,539 places up, and into the top 10%

    Replace the sales claim with a fact that can be checked.

    50 pages under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/best-countertop-material-for-outdoor-kitchen
    • /blog/best-deck-features
    • /blog/build-a-deck-in-winter
    • /blog/building-a-deck-in-winter
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/choosing-the-right-patio-brick-paving-contractor
    • and 40 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    37 pages under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/best-countertop-material-for-outdoor-kitchen
    • /blog/build-a-deck-in-winter
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/choosing-the-right-patio-brick-paving-contractor
    • /blog/composite-deck-cleaners-deck-care-tips
    • /blog/composite-decking-how-to-clean-mildew-off-your-deck
    • and 27 more in the copied plan
  3. 3

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    25 pages, 23 of them under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/build-a-deck-in-winter
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/composite-deck-cleaners-deck-care-tips
    • /blog/composite-decking-how-to-clean-mildew-off-your-deck
    • /blog/concrete-brick-stone-your-guide-to-patio-material-options
    • /blog/deck-design-trends
    • and 15 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    31 pages under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/build-a-deck-in-winter
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/choosing-the-right-patio-brick-paving-contractor
    • /blog/composite-deck-cleaners-deck-care-tips
    • /blog/composite-decking-how-to-clean-mildew-off-your-deck
    • /blog/concrete-brick-stone-your-guide-to-patio-material-options
    • and 21 more in the copied plan
  5. 5

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    52 pages, 50 of them under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/best-countertop-material-for-outdoor-kitchen
    • /blog/best-deck-features
    • /blog/build-a-deck-in-winter
    • /blog/building-a-deck-in-winter
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/choosing-the-right-patio-brick-paving-contractor
    • and 42 more in the copied plan
  6. 6

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    19 pages, 18 of them under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/5-deck-lighting-ideas-to-make-outdoor-space-shine
    • /blog/5-ways-to-ruin-your-deck
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/build-a-deck-in-winter
    • /blog/concrete-brick-stone-your-guide-to-patio-material-options
    • /blog/deck-railing-design-ideas
    • /blog/deck-railing-ideas-3-things-to-know-first
    • /blog/do-outdoor-kitchens-need-to-be-covered-4-things-to-consider
    • /blog/enjoying-your-outdoor-spaces-all-year-round
    • and 9 more in the copied plan
  7. 7

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages under /blog/

    See the pages
    • /blog/4-ways-to-achieve-the-perfect-deck-patio-space
    • /blog/6-problems-trex-decking-solves-better-than-wood
    • /blog/choosing-a-deck-builder-questions-you-should-ask
    • /blog/choosing-the-right-patio-brick-paving-contractor
    • /blog/composite-deck-cleaners-deck-care-tips
    • /blog/composite-decking-how-to-clean-mildew-off-your-deck
    • /blog/concrete-brick-stone-your-guide-to-patio-material-options
    • /blog/deck-design-trends
    • /blog/enjoying-your-outdoor-spaces-all-year-round
    • /blog/mitchell-constructions-favorite-projects-of-the-year
    • and 7 more in the copied plan
  8. 8

    Add a way to get in touch

    +1 point, to 99

    Give the page a form or a clear link to request a quote or get in touch.

    4 pages

    See the pages
    • /
    • /faqs
    • /reviews
    • /trex-composite-deck-builder
  9. 9

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    2 pages

    See the pages
    • /blog/building-a-deck-in-winter
    • /blog/deck-remodel-ideas-chicago-il
  10. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  11. 11

    Show every FAQ question on the page

    +1 point, to 100, and full marks

    Show every question in the FAQ schema on the page, word for word.

    6 pages under /blog/

    See the pages
    • /blog/best-countertop-material-for-outdoor-kitchen
    • /blog/building-a-deck-in-winter
    • /blog/helical-piers-for-decks-year-round-construction
    • /blog/lemont-il-deck-maintenance-tips
    • /blog/schedule-deck-before-spring-rush
    • /blog/what-a-low-cost-deck-quote-leaves-out
5 more, to tidy up after 100
  1. 12

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    6 pages under /blog/

    See the pages
    • /blog/diy-vs-deck-contractor
    • /blog/dont-wait-start-planning-your-new-deck-porch-or-patio-for-spring
    • /blog/lemont-il-deck-maintenance-tips
    • /blog/mitchell-constructions-favorite-projects-of-the-year
    • /blog/off-season-deck-building
    • /blog/trex-deck-builders-near-me
  2. 13

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    1 page

    See the pages
    • /trex-composite-deck-builder
  3. 14

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /blog/deck-remodel-ideas-chicago-il
  4. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /faqs
  5. 16

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /blog/deck-remodel-ideas-chicago-il

What else the read found

Half its pages take over 11,354 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /blog11.9 s
  • /blog/why-spring-is-the-best-time-to-build-your-patio11.9 s
  • /blog/winterize-deck11.9 s
  • /blog/porch-vs-patio11.9 s
  • /blog/trex-deck-builders-near-me11.9 s

Fastest: /blog/best-countertop-material-for-outdoor-kitchen, 10 ms. Heaviest: /blog/how-long-does-a-deck-last, 78 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • FastlyHosting
  • Google Tag ManagerAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Mitchell Construction. mttr does not check the profiles it names.

pages with strong signs
2
hidden characters
7
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /blog/mitchell-constructions-favorite-projects-of-the-year hidden characters a reader cannot see
  • /blog/how-much-does-it-cost-to-build-a-pergola hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Add a way to get in touch1 page
  • /faqs fails 5: Add a way to get in touch, Phrase headings as questions and Add real images to content1 page
  • /trex-composite-deck-builder fails 4: Add a way to get in touch, Remove ratings with no visible reviews and Phrase headings as questions1 page
  • /reviews fails 1: Add a way to get in touch1 page
  • /blog passes every rule1 page
  • /blog/ 50 fail a rule. Worst: /blog/4-ways-to-achieve-the-perfect-deck-patio-space, 7 rules50 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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