- Middle site
- 91
- Behind by
- 10
Worth the mostBring deep pages closer to home+4
mnideaopen.org
67 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 2 fixes, 13 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 84,896 places up
- 67Now#190,039
- 74Add structured data#152,022
- 80Add a tap-to-call link#105,143
The top half of every site starts at 77.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
10 points take it into the top half.
Beside it on the board
- #190,189bluesock.org67
- #190,190hedonisticlearning.com67
- #190,191mnideaopen.org67
- #190,192tetralogical.com67
- #190,193boatspeed.info67
3,974 sites score 67. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 26
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read54845503 more than typical
Links a page111315% below typical
Words a page7183961.8× typical
Rules failing somewhere17143 more than typical
Half its pages answer in69 ms210 ms67% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points38,169 places up
Add structured dataUnderstand521 of 5481 in 3
Worth 6 points31,712 places up
Add a tap-to-call linkAct521 of 5481 in 3
Worth 4 points19,950 places up
Bring deep pages closer to homeAccess473 of 5486 in 7
Worth 3 points each14,670 places up each
Fix description lengthsUnderstand521 of 5481 in 11
Describe imagesUnderstand521 of 5482 in 7
Use one main headingUnderstand301 of 5481 in 4
Worth 2 points each9,606 places up each
Set a share imageUnderstand521 of 5482 in 7
Link straight to the final addressAccess520 of 5481 in 2
Show 9 more fixes
Worth 1 point each4,405 places up each
Fix title lengthsUnderstand181 of 5481 in 6
Fix pages that fail to loadAccess27 of 5483 in 4
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 5481 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust7 of 5482 in 3
Add a way to get in touchAct3 of 5481 in 2
How AI reads this site
It reads mostly as nonprofits and charities. 4 changes would make it plainer.
It reads as
Nonprofits and charities
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleWelcome to MN Idea Open | MN Idea Open
DescriptionNone in the HTML
First headingContact Us
OpeningWe’ve put our regular e-news updates into hibernation for now. But we’re still checking our email at [email protected].
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mnideaopen.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Welcome to MN Idea Open | MN Idea Open” and “Contact Us”.
Agent instructions
On mnideaopen.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mnideaopen.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mnideaopen.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.