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moonshotflagstaff.com, read 2 days ago. Back to the report

82 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow881top 25%932953974995996997998999991010011full marks

Now #96,344 of 264,904Step 1 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 88, and #39,334, 57,010 places up, and into the top 25%

    Add a tap-to-call phone link.

    81 pages

    See the pages
    • /
    • /2025-campus-open-house
    • /about-moonshot
    • /accessibility
    • /ai-advantage
    • /application-form
    • /az-tech-week
    • /calendar
    • /cart
    • /companies
    • and 71 more in the copied plan
  2. 2

    Use one main heading

    +5 points, to 93

    Give the page exactly one h1 that says what it is about.

    65 pages, 34 of them under /videos/

    See the pages
    • /2025-campus-open-house
    • /accessibility
    • /ai-advantage
    • /application-form
    • /az-tech-week
    • /cart
    • /contact-us
    • /dan-kasprzyk
    • /david-johns
    • /dmca
    • and 55 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    47 pages, 34 of them under /videos/

    See the pages
    • /about-moonshot
    • /accessibility
    • /cart
    • /contact-us
    • /dmca
    • /investor-survey
    • /join-our-team
    • /moonshot-graduates
    • /rocket-fuel-events
    • /search
    • and 37 more in the copied plan
  4. 4

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    41 pages

    See the pages
    • /
    • /2025-campus-open-house
    • /about-moonshot
    • /accessibility
    • /ai-advantage
    • /application-form
    • /calendar
    • /companies
    • /contact-us
    • /dmca
    • and 31 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    81 pages

    See the pages
    • /2025-campus-open-house
    • /about-moonshot
    • /accessibility
    • /ai-advantage
    • /application-form
    • /az-tech-week
    • /calendar
    • /cart
    • /companies
    • /contact-us
    • and 71 more in the copied plan
  6. 6

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /about-moonshot
    • /ai-advantage
    • /speaker-application
    • /store
    • /submit-news
    • /videos/v/59wkcggef4ketcpb5eywff4a28eaeh
    • /videos/v/katherineromeroseo
    • /videos/v/kiersten-hathcock
    • /videos/v/moonshot-ceo-scott-hathcock-talks-with-evan-anderson-from-drinking-horn-meadery
  7. 7

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /about-moonshot
    • /az-tech-week
    • /founders-forum
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    8 pages, 5 of them under /videos/

    See the pages
    • /cart
    • /home
    • /search
    • /videos/bio-bootcamp
    • /videos/events
    • /videos/how-to
    • /videos/rocket-reels
    • /videos/success-stories
1 more, to tidy up after 100
  1. 12

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /going-green

What else the read found

Half its pages start answering within 359 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /videos/success-stories699 ms
  • /videos/v/2022-pioneer-pitch-tour-video-overview672 ms
  • /videos/v/y4zbr97b3w3xesnpejkepbahe8cctc671 ms
  • /videos/v/moonshot-ceo-scott-hathcock-talks-with-evan-anderson-from-drinking-horn-meadery639 ms
  • /videos/how-to638 ms

Fastest: /dmca, 30 ms. Heaviest: /az-tech-week, 76 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
pages with strong signs
82
hidden characters
207
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.7
  • /moonshot-graduates hidden characters a reader cannot see
  • /we-mean-business hidden characters a reader cannot see
  • /policy-room hidden characters a reader cannot see
  • /lease-space hidden characters a reader cannot see
  • /local-resources hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /going-green passes every rule1 page
  • /about-moonshot fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /submit-news fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /accessibility fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /ai-advantage fails 5: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /cart fails 5: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page
  • /contact-us fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /dmca fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /moonshot-graduates fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /rocket-fuel-events fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /search fails 5: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page

And 38 more parts of the site.

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