- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+7
mooresfarmtoys.com
57 of 100ahead of 14% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 23 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 120,052 places up
- 57Now#226,429
- 66Add a way to get in touch#196,060
- 73Add structured data#160,203
- 80Set each page's canonical address#106,377
The top half of every site starts at 77.
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The link
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EmailWrite the email
Where it ranks
20 points take it into the top half.
Beside it on the board
- #226,700discoverypagespetscop.neocities.org57
- #226,701anotherrottingbody.neocities.org57
- #226,702mooresfarmtoys.com57
- #226,703mevlana.net57
- #226,704kevencho.neocities.org57
3,544 sites score 57. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 30
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page91333% below typical
Words a page19739450% below typical
Rules failing somewhere1414About typical
Half its pages answer in53 ms210 ms75% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points30,642 places up
Add a way to get in touchAct100 of 1001 in 2
Worth 7 points each22,628 places up each
Add structured dataUnderstand100 of 1001 in 3
Set each page's canonical addressAccess100 of 1002 in 5
Add a tap-to-call linkAct100 of 1001 in 3
Worth 5 points15,317 places up
Use one main headingUnderstand99 of 1001 in 4
Worth 4 points each12,270 places up each
Fix description lengthsUnderstand100 of 1001 in 11
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points6,369 places up
Set a share imageUnderstand100 of 1002 in 7
Show 6 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Fix title lengthsUnderstand2 of 1001 in 6
How AI reads this site
It reads mostly as manufacturers and suppliers. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Dresden.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Auto repair and dealers
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleMoore's Farm Toys
DescriptionNone in the HTML
First headingNone in the HTML
OpeningNone in the HTML
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mooresfarmtoys.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On mooresfarmtoys.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mooresfarmtoys.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Dresden in the first words
The site is in Dresden, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On mooresfarmtoys.com, name Dresden in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mooresfarmtoys.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.