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moreheadspeedworks.com, read 1 day ago. Back to the report

88 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%932953954955966967978979971098119912991310014full marks

Now #41,840 of 263,586Step 1 top 10%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Use one main heading

    +3 points, to 91, and #20,096, 21,744 places up, and into the top 10%

    Give the page exactly one h1 that says what it is about.

    100 pages

    See the pages
    • /
    • /about-us
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
    • and 90 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 93

    Phrase at least one heading as the question a person would ask.

    50 pages, 40 of them under /product/

    See the pages
    • /links
    • /product/adjustable-selector-rod
    • /product/aim-smartycam-3-corsa
    • /product/bmw-engine-block-off-plates-m54-m52tu-m52-m50
    • /product/bmw-engine-block-off-plates-s54
    • /product/cartek-battery-isolator-x-club-kit-including-external-switch
    • /product/cartek-battery-isolator-x-pro-no-external-switch
    • /product/custom-product
    • /product/dssr-e36-m3-328
    • /product/dssr-e46-330-5spd
    • and 40 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-us
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
    • /bmw_gear_ratios
    • and 89 more in the copied plan
  4. 4

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  6. 6

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    42 pages

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
    • /bmw_gear_ratios
    • /brands
    • and 32 more in the copied plan
  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    12 pages, 11 of them under /product/

    See the pages
    • /links
    • /product/custom-product
    • /product/dssr-e90-330
    • /product/e46-carbon-fiber-dash-panel
    • /product/ginetta-diffuser-mounting-bracket-set
    • /product/mega-line-compressor-gt-%c2%b5c-mounting-bracket
    • /product/msw-racing-2025-team-hoodie
    • /product/msw-racing-2025-team-long-sleeve-shirt
    • /product/msw-racing-2025-team-short-sleeve-t-shirt
    • /product/race-magic-968-18-rp1h-rear-brake-pads
    • and 2 more in the copied plan
  8. 8

    Match structured data to the page

    +1 point, to 97

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    8 pages under /services/

    See the pages
    • /services/chassis-aero
    • /services/drivetrain
    • /services/dyno
    • /services/electrical-data-acquisition
    • /services/engine
    • /services/safety-interior
    • /services/suspension-brakes
    • /services/track-support
  9. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    17 pages

    See the pages
    • /
    • /bmw_gear_ratios
    • /calendar
    • /careers
    • /celebrating-10-years-of-msw
    • /home-2
    • /links
    • /maintenance
    • /military-discount
    • /news
    • and 7 more in the copied plan
  10. 10

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    8 pages under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
  11. 11

    Add a way to get in touch

    +1 point, to 98

    Give the page a form or a clear link to request a quote or get in touch.

    8 pages under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
  12. 12

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    8 pages under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
  13. 13

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    8 pages under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
  14. 14

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    11 pages, 8 of them under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
    • /product/bmw-engine-block-off-plates-m54-m52tu-m52-m50
    • /product/girodisc-ginetta-g56-gt4-brake-rotor-replacement-rings
    • and 1 more in the copied plan
5 more, to tidy up after 100
  1. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    10 pages, 8 of them under /services/

    See the pages
    • /links
    • /services/chassis-aero
    • /services/drivetrain
    • /services/dyno
    • /services/electrical-data-acquisition
    • /services/engine
    • /services/safety-interior
    • /services/suspension-brakes
    • /services/track-support
    • /testimonials
  2. 16

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    8 pages under /blocks/

    See the pages
    • /blocks/data-loggers
    • /blocks/data-video-communications
    • /blocks/footer1
    • /blocks/se46-parts-legality-disclaimer
    • /blocks/spec-e46-category
    • /blocks/store
    • /blocks/store-top-test
    • /blocks/video-loggers
  3. 17

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    2 pages

    See the pages
    • /
    • /links
  4. 18

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /product/custom-product
  5. 19

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /product/ginetta-g56-gt4-intake-restrictors

What else the read found

Half its pages start answering within 31 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /product/cartek-battery-isolator-x-club-kit-including-external-switch4.9 s
  • /product/cartek-battery-isolator-x-pro-no-external-switch4.6 s
  • /communication-preferences2.2 s
  • /instructions429 ms
  • /vertical-menu-test384 ms

Fastest: /blocks/data-loggers, 13 ms. Heaviest: /shop, 65 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Morehead Speed Works. mttr does not check the profiles it names.

  • Facebookmoreheadspeedworks
  • Instagrammoreheadspeedworks
  • YouTube@MSWracing
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Remove ratings with no visible reviews, Use one main heading and Describe images1 page
  • /links fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Use one main heading1 page
  • /testimonials fails 6: Use one main heading, Phrase headings as questions and Fix description lengths1 page
  • /bmw_gear_ratios fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /calendar fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /home-2 fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /maintenance fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /military-discount fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /shipping-delivery fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /brands fails 3: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /car-inspections fails 3: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /careers fails 3: Use one main heading, Describe images and Link straight to the final address1 page

And 35 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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