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morrispools.com, read 23 hours ago. Back to the report

95 to 100 in 2 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9595 nownow981top 1%1002full marks

Now #5,180 of 264,824Step 1 top 1%Step 2 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Replace unsupported sales claims

    +3 points, to 98, and #639, 4,541 places up, and into the top 1%

    Replace the sales claim with a fact that can be checked.

    12 pages

    See the pages
    • /
    • /areas-we-serve
    • /areas-we-serve/phoenix-pool-builders
    • /areas-we-serve/scottsdale-pool-builders
    • /awards
    • /commercial-pools
    • /our-work/2022-phta-gold-vanishing-edge-pool
    • /our-work/2026-phta-gold-freeform-pool
    • /our-work/2026-phta-silver-geometric-pool
    • /pool-remodeling
    • and 2 more in the copied plan
  2. 2

    Describe images

    +2 points, to 100, and full marks

    Describe every content image in its alt text.

    28 pages

    See the pages
    • /
    • /about
    • /areas-we-serve
    • /areas-we-serve/ahwatukee-pool-builders
    • /areas-we-serve/cave-creek-pool-builders
    • /areas-we-serve/chandler-pool-builders
    • /areas-we-serve/gilbert-pool-builders
    • /areas-we-serve/mesa-pool-builders
    • /areas-we-serve/paradise-valley-pool-builders
    • /areas-we-serve/phoenix-pool-builders
    • and 18 more in the copied plan
2 more, to tidy up after 100
  1. 3

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /vanishing-edge-pools
  2. 4

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /privacy

What else the read found

Half its pages start answering within 107 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /awards505 ms
  • /486 ms
  • /pool-remodeling482 ms
  • /services470 ms
  • /about470 ms

Fastest: /pool-remodeling/equipment-and-automation, 86 ms. Heaviest: the home page, 33 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google AnalyticsAnalytics

From the structured data on its home page, as the site says it: a Home and construction business named Morris Pools. mttr does not check the profiles it names.

  • Facebookmorrispoolsllc
  • Instagrammorrispools
  • YouTube@morrispools
  • LinkedInmorris-pools-l.l.c.
  • Googlemaps.google.com
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Replace unsupported sales claims1 page
  • /areas-we-serve fails 2: Describe images and Replace unsupported sales claims1 page
  • /awards fails 2: Describe images and Replace unsupported sales claims1 page
  • /commercial-pools fails 2: Describe images and Replace unsupported sales claims1 page
  • /pool-remodeling fails 2: Describe images and Replace unsupported sales claims1 page
  • /vanishing-edge-pools fails 2: Describe images and Add lists or tables1 page
  • /about fails 1: Describe images1 page
  • /contact fails 1: Describe images1 page
  • /privacy fails 1: Fix title lengths1 page
  • /q-and-a fails 1: Describe images1 page
  • /services fails 1: Describe images1 page
  • /areas-we-serve/ 10 fail a rule. Worst: /areas-we-serve/phoenix-pool-builders, 2 rules10 pages

And 2 more parts of the site.

Rather go through these with one of our experts? Book a strategy session

Fix morrispools.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck morrispools.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.