- Middle site
- 91
- Behind by
- 24
Worth the mostPut the text in the HTML+3
mortgagehippo.com
55 of 100ahead of 11% of the sites mttr has read
It comes closest to the middle site on Trust, at 93 against 98. 3 fixes, 24 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 118,145 places up
- 55Now#233,105
- 70Add a way to get in touch#177,638
- 75Add structured data#146,885
- 79Match structured data to the page#114,960
The top half of every site starts at 77.
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The link
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EmailWrite the email
Where it ranks
Down 4,376 places since Oct 14, from #230,259. 22 points take it into the top half.
Beside it on the board
- #234,633unorcadox.neocities.org55
- #234,634sheafitz.com55
- #234,635mortgagehippo.com55
- #234,636nova-the-proot.neocities.org55
- #234,637ketto.com55
3,340 sites score 55. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 5
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Words a page2739493% below typical
Rules failing somewhere1314About typical
Half its pages answer in132 ms210 ms37% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points56,997 places up
Add a way to get in touchAct1 of 11 in 2
Worth 5 points16,791 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points each14,030 places up each
Match structured data to the pageUnderstand1 of 13 in 7
Add depth to thin pagesUnderstand1 of 13 in 7
Worth 3 points each10,652 places up each
Put the text in the HTMLAccess1 of 12 in 3
Fix description lengthsUnderstand1 of 11 in 11
Worth 2 points each7,928 places up each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set each page's canonical addressAccess1 of 12 in 5
Show 3 more fixes
Worth 1 point each4,376 places up each
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand1 of 12 in 7
How AI reads this site
It reads closest to lending, insurance and finance, but only loosely. 3 changes would make it plainer.
It reads as
Lending, insurance and finance
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleMortgageHippo -> Revvin
DescriptionNone in the HTML
First headingWe are now Revvin!
OpeningThanks for visiting! In case you missed it, MortgageHippo has recently rebranded to Revvin.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mortgagehippo.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mortgagehippo.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mortgagehippo.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.