- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
movoto.com
Top 5%of the 263,590 sites mttr has read, at #9,096
It scores 94.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
94 now96 with itTop 1% from 97
#9,096to#3,1855,911 places up40 of its 100 pages fail it. 1 in 10 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 94 for its last 4 reads. 3 points take it into the top 1%.
Beside it on the board
- #9,094denisonparking.com94
- #9,095faucetdoctorplumbingaz.com94
- #9,096movoto.com94
- #9,097emeraldheating.com94
- #9,098aaasprinklerworks.com94
3,350 sites score 94. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 94Now#9,096
- 96Phrase headings as questions#3,185
- 98Link straight to the final addressTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 32
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Behind by
- 3
Worth the mostRemove ratings with no visible reviews+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1331310.3× typical
Words a page1,3223943.4× typical
Rules failing somewhere1314About typical
Half its pages answer in165 ms210 ms21% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each5,911 places up each
Phrase headings as questionsUnderstand40 of 1001 in 10
Link straight to the final addressAccess98 of 1001 in 2
Worth 1 point each4,149 places up each
Fix description lengthsUnderstand18 of 1001 in 11
Describe imagesUnderstand14 of 1002 in 7
Remove ratings with no visible reviewsTrust6 of 10019 in 20
Fix title lengthsUnderstand9 of 1001 in 6
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Publish a sitemapAccessAbout the whole site3 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand2 of 1001 in 4
Fix pages that fail to loadAccess1 of 1003 in 4
Add breadcrumb dataUnderstand1 of 1001 in 2
How AI reads this site
It reads clearly as real estate, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Real estateIt says it is an organization in Saint Louis.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Trades and home services
- Lending, insurance and finance
What an assistant reads first
Home pageWhat it says
TitleReal Estate, Homes for Sale, MLS Listings | Movoto
DescriptionMovoto provides customizable search tools, local market insights, and expert guidance to support you on your path toward homeownership.
First headingBuilt to get you home.
OpeningCustom search, smart insights, expert agents at your finger tips.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Real Estate, Homes for Sale, MLS Listings | Movoto” and “Built to get you home.”.
Agent instructions
On movoto.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Real estate.
- Name Saint Louis in the first words
The site is in Saint Louis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On movoto.com, name Saint Louis in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about real estate in Saint Louis, MO. Its answer, and whether it cites movoto.com, shows here in a moment.