- Middle site
- 91
- Ahead by
- 4
Worth the mostSet each page's canonical address+1
mxtoolbox.com
Top 25%of the 1,900 sites in Software and SaaS, at #370
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
86 now92 with itTop 10% from 90
#54,521to#15,08439,437 places up90 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 59,810 places since Oct 17, from #114,331. 4 points take it into the top 10%.
Beside it on the board
- #54,519footballbetpartner.com86
- #54,520cheersonline.com86
- #54,521mxtoolbox.com86
- #54,522thetacticalhermit.com86
- #54,523junkyardsnearme.net86
8,152 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#54,521
- 92Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 4
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page839498% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in82 ms210 ms61% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points39,437 places up
Add a tap-to-call linkAct90 of 1001 in 3
Worth 3 points22,297 places up
Fix description lengthsUnderstand98 of 1001 in 11
Worth 1 point each7,856 places up each
Use one main headingUnderstand24 of 1001 in 4
Set each page's canonical addressAccess15 of 1002 in 5
Bring deep pages closer to homeAccess14 of 1006 in 7
Show 7 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
Set a share imageUnderstand50 of 1002 in 7
Fix title lengthsUnderstand25 of 1001 in 6
Add structured dataUnderstand3 of 1001 in 3
Link straight to the final addressAccess6 of 1001 in 2
Add a way to get in touchAct1 of 1001 in 2
How AI reads this site
It reads mostly as software and SaaS. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is an organization in Austin.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Online shops
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleMX Lookup Tool - Check your DNS MX Records online - MxToolbox
DescriptionNone in the HTML
First headingMX Lookup
OpeningThis test will list MX records for a domain in priority order. The MX lookup is done directly against the domain's authoritative name server, so changes to MX Records should show up instantly. You can click Diagnostics , which will connect to the mail server, verify reverse DNS…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mxtoolbox.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On mxtoolbox.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Austin in the first words
The site is in Austin, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On mxtoolbox.com, name Austin in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.