- Middle site
- 91
- Level with it
Worth the mostSet each page's canonical address+1
Top 25%of the 263,590 sites mttr has read, at #33,596
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
89 now94 with itTop 10% from 90
#33,596to#7,42726,169 places up84 of its 96 pages fail it. 1 in 4 ranked sites pass it.
Up 5,494 places since Oct 20, from #39,090. 1 point takes it into the top 10%.
6,867 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 10% starts at 90.
Each stage against the middle site. It leads on every one.
Worth the mostSet each page's canonical address+1
Worth the mostUse one main heading+5
Worth the mostEach fix here is worth under a point
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
13 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads as two things at once, schools and courses and law firms, and neither wins. 6 changes would make it plainer.
Schools and coursesLevel with law firms. It says it is in Tulsa.
Its pages read as two kinds of work at once as Schools and courses. An assistant matches a site to a question by what its pages plainly say.
On my.lifetime.life, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Schools and courses. Keep the title under 60 characters and lead with the service, not the name.
The home page has no first heading in its HTML.
On my.lifetime.life, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Schools and courses.
The home page has no description, so a search result and an assistant make one up from the page.
On my.lifetime.life, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
The site is in Tulsa, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On my.lifetime.life, name Tulsa in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On my.lifetime.life, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Schools and courses), with its name, address, phone and sameAs links to its own profiles.
It reads close to Law firms as well as Schools and courses. Mixed on one page, neither reads plainly.
On my.lifetime.life, find where the site mixes Schools and courses with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.