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myhousespouse.com, read 2 days ago. Back to the report

86 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow921top 10%9429539549659769779789899910991110012full marks

Now #59,920 of 263,577Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +6 points, to 92, and #15,118, 44,802 places up, and into the top 10%

    Remove rating schema unless the reviews it counts are shown on the page.

    52 pages, 27 of them under /services/

    See the pages
    • /about
    • /ask
    • /blog
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • and 42 more in the copied plan
  2. 2

    Add real images to content

    +2 points, to 94

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    72 pages

    See the pages
    • /contractor/basement-finish
    • /contractor/bathroom-remodel
    • /contractor/deck-build-rebuild
    • /contractor/exterior-repaint
    • /contractor/interior-repaint
    • /contractor/kitchen-remodel
    • /contractor/siding-repair-replacement
    • /service-areas/arlington
    • /service-areas/ballard
    • /service-areas/bellevue
    • and 62 more in the copied plan
  3. 3

    Replace unsupported sales claims

    +1 point, to 95

    Replace the sales claim with a fact that can be checked.

    21 pages

    See the pages
    • /
    • /about
    • /assessment
    • /contact
    • /contractor
    • /contractor/basement-finish
    • /contractor/bathroom-remodel
    • /contractor/deck-build-rebuild
    • /contractor/exterior-repaint
    • /contractor/interior-repaint
    • and 11 more in the copied plan
  4. 4

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  6. 6

    Show sources on guides

    +1 point, to 97

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  7. 7

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  9. 9

    Name the publisher

    +1 point, to 98

    Name the author or publisher in the Article schema.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  10. 10

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    53 pages, 34 of them under /service-areas/

    See the pages
    • /ask
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
    • /careers
    • and 43 more in the copied plan
  11. 11

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    9 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
  12. 12

    Show every FAQ question on the page

    +1 point, to 100, and full marks

    Show every question in the FAQ schema on the page, word for word.

    9 pages, 8 of them under /blog/city/

    See the pages
    • /blog/city/bothell
    • /blog/city/edmonds
    • /blog/city/everett
    • /blog/city/lynnwood
    • /blog/city/mill-creek
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
    • /blog/city/snohomish
    • /warranty
6 more, to tidy up after 100
  1. 13

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 14

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  3. 15

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    5 pages under /blog/

    See the pages
    • /blog/all
    • /blog/city/bothell
    • /blog/city/lynnwood
    • /blog/city/mountlake-terrace
    • /blog/city/mukilteo
  4. 16

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages under /contractor/

    See the pages
    • /contractor/basement-finish
    • /contractor/exterior-repaint
    • /contractor/interior-repaint
    • /contractor/siding-repair-replacement
  5. 17

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    6 pages

    See the pages
    • /ask
    • /contractor
    • /contractor/bathroom-remodel
    • /contractor/kitchen-remodel
    • /privacy
    • /terms
  6. 18

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /blog/all

What else the read found

Half its pages start answering within 144 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog10.3 s
  • /blog/all10.3 s
  • /faq10.3 s
  • /how-it-works10.2 s
  • /about10.2 s

Fastest: /contractor/basement-finish, 29 ms. Heaviest: /blog/city/everett, 31 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Home and construction business named House Spouse. mttr does not check the profiles it names.

  • Googlemaps.google.com
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
5.9

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Replace unsupported sales claims1 page
  • /contractor fails 4: Remove ratings with no visible reviews, Fix description lengths and Replace unsupported sales claims1 page
  • /ask fails 3: Remove ratings with no visible reviews, Fix description lengths and Fix title lengths1 page
  • /about fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /careers fails 2: Remove ratings with no visible reviews and Fix title lengths1 page
  • /disclaimers fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /home-health-record fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /memberships fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /privacy fails 2: Fix description lengths and Replace unsupported sales claims1 page
  • /service-areas fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /services fails 2: Remove ratings with no visible reviews and Replace unsupported sales claims1 page
  • /terms fails 2: Fix description lengths and Replace unsupported sales claims1 page

And 11 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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