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mypestpros.com, read 3 days ago. Back to the report

89 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow931top 10%95295395495596696797898999109911991210013full marks

Now #35,675 of 263,586Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +4 points, to 93, and #10,783, 24,892 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    56 pages

    See the pages
    • /
    • /about-us
    • /alexandria-va-pest-control-services
    • /ant-control
    • /arlington-va-pest-control-services
    • /ashburn-va-pest-control-services
    • /automatic-misting-systems
    • /barrier-sprays
    • /bed-bug-control
    • /bee-wasp-removal
    • and 46 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /about-us
    • /alexandria-va-pest-control-services
    • /ant-control
    • /arlington-va-pest-control-services
    • /ashburn-va-pest-control-services
    • /automatic-misting-systems
    • /barrier-sprays
    • /bed-bug-control
    • /bee-wasp-removal
    • /boxelder-bug-control
    • and 88 more in the copied plan
  3. 3

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  4. 4

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  5. 5

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  6. 6

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    45 pages

    See the pages
    • /
    • /about-us
    • /alexandria-va-pest-control-services
    • /ant-control
    • /arlington-va-pest-control-services
    • /ashburn-va-pest-control-services
    • /automatic-misting-systems
    • /barrier-sprays
    • /career-opportunities
    • /choosing-a-pest-control-company
    • and 35 more in the copied plan
  7. 7

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages

    See the pages
    • /pests-we-treat/bed-bugs
    • /pests-we-treat/fleas
    • /pests-we-treat/mice-rats-and-rodents
    • /services/organic-pest-control
    • /services/residential-pest-control-services
    • /services/residential-pest-control-services/real-estate-termite-inspections
  8. 8

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    53 pages

    See the pages
    • /
    • /alexandria-va-pest-control-services
    • /ant-control
    • /arlington-va-pest-control-services
    • /ashburn-va-pest-control-services
    • /automatic-misting-systems
    • /barrier-sprays
    • /bed-bug-control
    • /bee-wasp-removal
    • /boxelder-bug-control
    • and 43 more in the copied plan
  9. 9

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    16 pages

    See the pages
    • /
    • /bed-bug-control
    • /bee-wasp-removal
    • /boxelder-bug-control
    • /career-opportunities
    • /carpenter-ant-control
    • /commercial-services
    • /contact
    • /coronavirus
    • /disinfection-services
    • and 6 more in the copied plan
  10. 10

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    23 pages

    See the pages
    • /about-us
    • /arlington-va-pest-control-services
    • /ashburn-va-pest-control-services
    • /bed-bug-control
    • /bee-wasp-removal
    • /carpenter-ant-control
    • /cookie-statement
    • /coronavirus
    • /disinfection-services
    • /fairfax-va-pest-control-services
    • and 13 more in the copied plan
  11. 11

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    7 pages

    See the pages
    • /career-opportunities
    • /contact
    • /coronavirus
    • /reviews
    • /reviews/star/4
    • /reviews/star/5
    • /sitemap
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    6 pages

    See the pages
    • /contact-us
    • /coronavirus
    • /locations/maryland-pest-control
    • /locations/virginia-pest-control
    • /pests-we-treat/ants
    • /reviews
  13. 13

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /index
6 more, to tidy up after 100
  1. 14

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /bed-bug-control
  2. 15

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  4. 17

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /services/residential-pest-control-services/real-estate-termite-inspections
  5. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /
    • /career-opportunities
    • /commercial-services
    • /services/commercial-pest-control-services
  6. 19

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /bed-bug-control

What else the read found

Half its pages start answering within 228 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /457 ms
  • /services/residential-pest-control-services/real-estate-termite-inspections318 ms
  • /solutions284 ms
  • /services282 ms
  • /organic-pest-control270 ms

Fastest: /bed-bug-control, 220 ms. Heaviest: /sitemap, 103 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • JoomlaPlatform
  • ApacheServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.8

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Set each page's canonical address and Match structured data to the page1 page
  • /index passes every rule1 page
  • /bed-bug-control fails 7: Allow pages to be indexed, Add structured data and Set each page's canonical address1 page
  • /career-opportunities fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /coronavirus fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /reviews fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /arlington-va-pest-control-services fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /ashburn-va-pest-control-services fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /bee-wasp-removal fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /carpenter-ant-control fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /commercial-services fails 5: Add structured data, Set each page's canonical address and Replace unsupported sales claims1 page
  • /contact fails 5: Add structured data, Set each page's canonical address and Use one main heading1 page

And 68 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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