- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+2
nationalgeographic.org
Top 25%of the 592 sites in District of Columbia, at #112
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
85 now91 with itTop 10% from 90
#64,314to#20,17244,142 places up88 of its 99 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 15,478 places since Oct 14, from #79,792. 5 points take it into the top 10%.
Beside it on the board
- #64,314mmlimo.com85
- #64,315chimneysweepsdayton.com85
- #64,316nationalgeographic.org85
- #64,317ealingelectricians.com85
- #64,318biospace.com85
8,474 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#64,314
- 91Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 27
Worth the mostFix description lengths+1
- Middle site
- 98
- Behind by
- 5
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page35132.7× typical
Words a page421394About typical
Rules failing somewhere21147 more than typical
Half its pages answer in185 ms210 ms12% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points44,142 places up
Add a tap-to-call linkAct88 of 991 in 3
Worth 2 points17,419 places up
Link straight to the final addressAccess89 of 991 in 2
Worth 1 point each9,823 places up each
Fix description lengthsUnderstand45 of 991 in 11
Describe imagesUnderstand44 of 992 in 7
Fix pages that fail to loadAccess9 of 993 in 4
Show 16 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Answer the first question right under itUnderstand3 of 991 in 121
Phrase headings as questionsUnderstand3 of 991 in 10
Show when guides were updatedTrust3 of 993 in 5
Match structured data to the pageUnderstand3 of 993 in 7
Add lists or tablesUnderstand3 of 991 in 2
Put figures in tablesUnderstand3 of 991 in 28
Name the publisherTrust3 of 993 in 4
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand3 of 991 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 992 in 3
Add depth to thin pagesUnderstand1 of 993 in 7
Replace unsupported sales claimsTrust12 of 992 in 3
Bring deep pages closer to homeAccess3 of 996 in 7
Fix title lengthsUnderstand1 of 991 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleIlluminating and Protecting the Wonder of Our World
DescriptionWe fund Explorers who push the boundaries of knowledge, uncover new insights about nature and cultures, and strengthen our connection to them and one another.
First headingA Global Community of Changemakers
OpeningThe National Geographic Society funds Explorers, innovators who are pushing the boundaries of knowledge, uncovering new insights about natural and cultural worlds, and strengthening our connection to them and one another.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Illuminating and Protecting the Wonder of Our World” and “A Global Community of Changemakers”.
Agent instructions
On nationalgeographic.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Washington in the first words
The site is in Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On nationalgeographic.org, name Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On nationalgeographic.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.