- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
nationwide.com
Top 50%of the 263,582 sites mttr has read, at #89,892
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
82 now89 with itTop 25% from 85
#89,892to#32,24957,643 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 82 for its last 3 reads. 3 points take it into the top quarter.
Beside it on the board
- #89,890kingdombuilderschicago.com82
- #89,891oneilllandscapes.com82
- #89,892nationwide.com82
- #89,893chromatic.com82
- #89,894mrlocksmithmn.com82
9,064 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#89,892
- 89Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 8
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 5
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page62134.8× typical
Words a page6133941.6× typical
Rules failing somewhere1314About typical
Half its pages answer in324 ms210 ms54% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points57,643 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points50,780 places up
Add a tap-to-call linkAct85 of 1001 in 3
Worth 2 points each19,029 places up each
Set a share imageUnderstand100 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each10,430 places up each
Fix title lengthsUnderstand10 of 1001 in 6
Fix description lengthsUnderstand10 of 1001 in 11
Describe imagesUnderstand7 of 1002 in 7
Add a way to get in touchAct2 of 1001 in 2
Show 5 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand3 of 1001 in 4
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleInsurance and Financial Services Company – Nationwide
DescriptionNationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent
First headingWe protect more of your life
OpeningDiscuss your current policy or request a quote.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Insurance and Financial Services Company – Nationwide” and “We protect more of your life”.
Agent instructions
On nationwide.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On nationwide.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.