- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+2
naturevalley.com
Top 25%of the 263,587 sites mttr has read, at #57,138
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
86 now93 with itTop 10% from 90
#57,138to#10,77846,360 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 86 for its last 2 reads. 4 points take it into the top 10%.
Beside it on the board
- #57,136marino-construction.com86
- #57,137propertymanagerfortwayne.com86
- #57,138naturevalley.com86
- #57,139northbaypaintingservices.com86
- #57,140cartoonstockart.com86
8,152 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#57,138
- 93Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 28
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page43133.3× typical
Words a page393394About typical
Rules failing somewhere1514About typical
Half its pages answer in70 ms210 ms67% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points46,360 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each18,046 places up each
Phrase headings as questionsUnderstand57 of 1001 in 10
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each10,471 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand57 of 1001 in 2
Add structured dataUnderstand19 of 1001 in 3
Bring deep pages closer to homeAccess19 of 1006 in 7
Allow pages to be indexedAccess3 of 1005 in 6
Fix title lengthsUnderstand6 of 1001 in 6
Describe imagesUnderstand5 of 1002 in 7
Set each page's canonical addressAccess2 of 1002 in 5
Show 4 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Fix description lengthsUnderstand4 of 1001 in 11
Put the text in the HTMLAccess1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
How AI reads this site
It reads closest to online shops, but only loosely. 3 changes would make it plainer.
It reads as
Online shopsIt says it is an organization in Golden Valley.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Restaurants and cafes
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleNature Valley | Protein, Nut & Granola bars & Snacks
DescriptionDiscover Nature Valley's granola & crunchy snack bars and find your favorite with no artificial colors, flavors or preservatives. Check out our website today!
First headingWhich Camp Are You In?
OpeningFind your Nature Valley Camp Favorite. From Camp Classic, to Camp Sweet, and now, Camp Savory. At Nature Valley, there's a camp for everybody.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On naturevalley.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Nature Valley | Protein, Nut & Granola bars & Snacks” and “Which Camp Are You In?”.
Agent instructions
On naturevalley.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Name Golden Valley in the first words
The site is in Golden Valley, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On naturevalley.com, name Golden Valley in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.