- Middle site
- 91
- Ahead by
- 7
Worth the mostLink straight to the final address+1
navypier.com
Top 5%of the 263,584 sites mttr has read, at #4,074
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Set a share image
96 now97 with itTop 1% from 97
#4,074to#2,0602,014 places up50 of its 100 pages fail it. 2 in 7 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Down 2,014 places since Oct 16, from #2,060. 1 point takes it into the top 1%.
Beside it on the board
- #4,072dedicatedlawncare.com96
- #4,073amdtuning.com96
- #4,074navypier.com96
- #4,075extremeheatingak.com96
- #4,076clevelandroofingcorp.com96
1,766 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#4,074
- 97Set a share imageTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 32
Worth the mostSet a share image+1
- Middle site
- 98
- Ahead by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page21131.6× typical
Words a page34539412% below typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in745 ms210 ms255% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 1 point each2,014 places up each
Set a share imageUnderstand50 of 1002 in 7
Fix title lengthsUnderstand25 of 1001 in 6
Describe imagesUnderstand20 of 1002 in 7
Link straight to the final addressAccess21 of 1001 in 2
Use one main headingUnderstand3 of 1001 in 4
Replace unsupported sales claimsTrust4 of 1002 in 3
Fix pages that fail to loadAccess1 of 1003 in 4
Show 1 more fix
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads as two things at once, hotels and travel and nonprofits and charities, and neither wins. 4 changes would make it plainer.
It reads as
Hotels and travelLevel with nonprofits and charities. It says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Nonprofits and charities
- Restaurants and cafes
What an assistant reads first
Home pageWhat it says
TitleHome | Chicago's Waterfront Destination | Navy Pier
DescriptionVisit Navy Pier for events, culture, dining, shopping, and year-round attractions that showcase Chicago’s vibrant lakefront spirit.
First headingExperience Excitement All Year Round
OpeningNavy Pier is where you go in Chicago for events, free public programs, attractions, culture, dining, shopping and more. It’s where fun lives large, whether you’re a visitor or local, with family or friends.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On navypier.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | Chicago's Waterfront Destination | Navy Pier” and “Experience Excitement All Year Round”.
Agent instructions
On navypier.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On navypier.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Hotels and travel. Mixed on one page, neither reads plainly.
Agent instructions
On navypier.com, find where the site mixes Hotels and travel with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.