- Middle site
- 91
- Behind by
- 13
Worth the mostFix pages that fail to load+5
ncl.com
Top 50%of the 263,577 sites mttr has read, at #106,228
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now86 with itTop 25% from 85
#106,228to#54,30351,925 places up57 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Down 43,757 places since Oct 17, from #62,471. 5 points take it into the top quarter.
Beside it on the board
- #106,226turtleback.com80
- #106,227wynnbostonharbor.com80
- #106,228ncl.com80
- #106,229malwaretips.com80
- #106,230iloveny.com80
8,410 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#106,228
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 8
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 11
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 41
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page32132.5× typical
Words a page6963941.8× typical
Rules failing somewhere16142 more than typical
Half its pages answer in86 ms210 ms59% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points51,925 places up
Add structured dataUnderstand57 of 1001 in 3
Worth 5 points43,757 places up
Fix pages that fail to loadAccess38 of 1003 in 4
Worth 2 points17,964 places up
Replace unsupported sales claimsTrust24 of 1002 in 3
Worth 1 point each8,912 places up each
Set a share imageUnderstand62 of 1002 in 7
Link straight to the final addressAccess61 of 1001 in 2
Show 11 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Describe imagesUnderstand16 of 1002 in 7
Use one main headingUnderstand6 of 1001 in 4
Allow pages to be indexedAccess2 of 1005 in 6
Set each page's canonical addressAccess3 of 1002 in 5
Fix description lengthsUnderstand4 of 1001 in 11
Fix title lengthsUnderstand3 of 1001 in 6
Add a way to get in touchAct1 of 1001 in 2
Add a tap-to-call linkAct1 of 1001 in 3
How AI reads this site
It reads clearly as hotels and travel, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Hotels and travelIt says it is an organization in San Francisco.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Nonprofits and charities
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleVacation Cruises – Experience Norwegian Cruise Line | NCL
DescriptionSet sail on your next cruise vacation with Norwegian Cruise Line. Experience cruising to destinations you’ll love. Find and book cruises.
First headingNone in the HTML
OpeningOut here, we steer the ship but leave the rest up to you.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On ncl.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Name San Francisco in the first words
The site is in San Francisco, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On ncl.com, name San Francisco in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about hotels and travel in San Francisco, CA. Its answer, and whether it cites ncl.com, shows here in a moment.