- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
njhs.us
Top 50%of the 263,590 sites mttr has read, at #120,340
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now86 with itTop 25% from 85
#120,340to#54,23266,108 places up99 of its 99 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 79 for its last 2 reads. 6 points take it into the top quarter.
Beside it on the board
- #120,338visitpittsburgh.com79
- #120,339greenpointers.com79
- #120,340njhs.us79
- #120,341allappliancearkansas.com79
- #120,342tortillaflataz.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#120,340
- 86Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Level with it
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page35132.7× typical
Words a page23139441% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in952 ms210 ms353% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points66,108 places up
Add structured dataUnderstand99 of 991 in 3
Worth 6 points57,956 places up
Add a tap-to-call linkAct99 of 991 in 3
Worth 3 points32,139 places up
Fix description lengthsUnderstand99 of 991 in 11
Worth 2 points23,083 places up
Link straight to the final addressAccess98 of 991 in 2
Worth 1 point14,430 places up
Fix title lengthsUnderstand28 of 991 in 6
Show 7 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 993 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand6 of 991 in 4
Describe imagesUnderstand7 of 992 in 7
Set each page's canonical addressAccess4 of 992 in 5
Set a share imageUnderstand2 of 992 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleNJHS
DescriptionNone in the HTML
First headingRegistration is now open for LEAD 2027
OpeningThis event sells out quickly, so secure your tickets early.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “NJHS” and “Registration is now open for LEAD 2027”.
Agent instructions
On njhs.us, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On njhs.us, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Reston in the first words
The site is in Reston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On njhs.us, name Reston in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On njhs.us, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.