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northcountry.org, read 1 day ago. Back to the report

90 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow921top 10%94295396497598698798899999109911991210013full marks

Now #29,480 of 263,580Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show when guides were updated

    +2 points, to 92, and #15,116, 14,364 places up, and into the top 10%

    Show when the guide was last updated, and set dateModified in its schema.

    18 pages under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/disclosures
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/partners/financial-wellness
    • /resources/planning/account-rates
    • /resources/planning/calculators
    • and 8 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about/champlain-valley-fair
    • /about/connect-with-us/contact-us
    • /about/connect-with-us/email-newsletter
    • /about/connect-with-us/hours-locations
    • /about/connect-with-us/hours-locations/alburgh
    • /about/connect-with-us/hours-locations/barre
    • /about/connect-with-us/hours-locations/berlin
    • /about/connect-with-us/hours-locations/burlington
    • /about/connect-with-us/hours-locations/colchester
    • /about/connect-with-us/hours-locations/east-montpelier
    • and 89 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    18 pages under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/disclosures
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/partners/financial-wellness
    • /resources/planning/account-rates
    • /resources/planning/calculators
    • and 8 more in the copied plan
  4. 4

    Match structured data to the page

    +1 point, to 96

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    28 pages, 18 of them under /resources/

    See the pages
    • /
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/disclosures
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/partners/financial-wellness
    • /resources/planning/account-rates
    • and 18 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    24 pages, 15 of them under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/planning/account-rates
    • /resources/planning/calculators/auto-loan-calculator
    • /resources/planning/calculators/certificate-calculator
    • /resources/planning/calculators/mortgage-calculator
    • and 14 more in the copied plan
  6. 6

    Name the publisher

    +1 point, to 98

    Name the author or publisher in the Article schema.

    18 pages under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/disclosures
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/partners/financial-wellness
    • /resources/planning/account-rates
    • /resources/planning/calculators
    • and 8 more in the copied plan
  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    15 pages, 10 of them under /resources/

    See the pages
    • /resources/helpful-information/report-identity-theft
    • /resources/partners/debt-protection
    • /resources/planning/calculators
    • /resources/planning/calculators/auto-loan-calculator
    • /resources/planning/calculators/certificate-calculator
    • /resources/planning/calculators/mortgage-calculator
    • /resources/planning/calculators/personal-loan-calculator
    • /resources/planning/calculators/student-loan-refinance-calculator
    • /resources/planning/financial-services
    • /resources/planning/financial-services/meet-the-nfs-team
    • and 5 more in the copied plan
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    14 pages under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/disclosures
    • /resources/helpful-information/frequently-asked-questions
    • /resources/helpful-information/moving-to-northcountry
    • /resources/helpful-information/report-identity-theft
    • /resources/helpful-information/security-fraud
    • /resources/partners/debt-protection
    • /resources/partners/financial-wellness
    • /resources/planning/calculators
    • /resources/planning/calculators/auto-loan-calculator
    • and 4 more in the copied plan
  9. 9

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    6 pages, 5 of them under /resources/planning/calculators/

    See the pages
    • /resources/planning/calculators/auto-loan-calculator
    • /resources/planning/calculators/certificate-calculator
    • /resources/planning/calculators/mortgage-calculator
    • /resources/planning/calculators/personal-loan-calculator
    • /resources/planning/calculators/student-loan-refinance-calculator
    • /services/services/digital-lab/dls
  10. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    9 pages, 7 of them under /resources/

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/planning/calculators
    • /resources/planning/calculators/auto-loan-calculator
    • /resources/planning/calculators/certificate-calculator
    • /resources/planning/calculators/mortgage-calculator
    • /resources/planning/calculators/personal-loan-calculator
    • /resources/planning/calculators/student-loan-refinance-calculator
    • /services/services/digital-lab
    • /services/services/digital-lab/dls
  11. 11

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Show sources on guides

    +1 point, to 100, and full marks

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    2 pages

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/planning/calculators/certificate-calculator
5 more, to tidy up after 100
  1. 14

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages

    See the pages
    • /resources/helpful-information/digital-faq
    • /resources/helpful-information/report-identity-theft
    • /services/services/digital-lab
    • /services/services/digital-lab/dls
  2. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages, 3 of them under /about/explore/

    See the pages
    • /about/explore/careers
    • /about/explore/membership
    • /about/explore/our-story
    • /services/business-services/contact-our-business-team
  3. 16

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages

    See the pages
    • /about/explore/specialoffers
    • /spend/cards/specialoffers
    • /spend/credit-card-special-offer-email
  4. 17

    Describe images

    Under a point

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /
    • /resources/planning/financial-services/meet-the-nfs-team
  5. 18

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    The home page

Done since the first read

  1. Add breadcrumb data

    Done, seen on the read of October 19. It failed on 1 page before.

  2. Set each page's canonical address

    Done, seen on the read of October 19. It failed on 1 page before.

  3. Allow pages to be indexed

    Done, seen on the read of October 19. It failed on 6 pages before.

  4. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 7 pages before.

  5. Add a way to get in touch

    Done, seen on the read of October 19. It failed on 1 page before.

  6. Link to orphaned pages

    Done, seen on the read of October 19. It failed on 1 page before.

  7. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

  8. Use one main heading

    Done, seen on the read of October 19. It failed on 2 pages before.

  9. Add a tap-to-call link

    Done, seen on the read of October 19. It failed on 2 pages before.

  10. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

  11. Set a share image

    Done, seen on the read of October 19. It failed on 1 page before.

  12. Fix title lengths

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 226 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /resources/helpful-information/digital-faq735 ms
  • /resources/helpful-information/moving-to-northcountry642 ms
  • /resources/helpful-information/disclosures640 ms
  • /resources/helpful-information/security-fraud509 ms
  • /services/services/digital-lab/dls492 ms

Fastest: /borrow/personal-loans/halal-loan, 57 ms. Heaviest: /resources/helpful-information/frequently-asked-questions, 25 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add structured data, Match structured data to the page and Describe images1 page
  • /sitemap fails 1: Link straight to the final address1 page
  • /website-accessibility fails 1: Link straight to the final address1 page
  • /about/ 25 fail a rule. Worst: /about/explore/careers, 2 rules25 pages
  • /borrow/ 23 fail a rule. Worst: /borrow/business-loans/commercial-mortgages, 1 rule23 pages
  • /resources/ 18 fail a rule. Worst: /resources/planning/calculators/certificate-calculator, 11 rules18 pages
  • /spend/ 15 fail a rule. Worst: /spend/cards/specialoffers, 2 rules15 pages
  • /services/ 9 fail a rule. Worst: /services/services/digital-lab/dls, 7 rules9 pages
  • /save/ 7 fail a rule. Worst: /save/accounts/business-savings, 1 rule7 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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