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novahomeloans.com, read 1 day ago. Back to the report

80 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow851top 25%882903924945956977988999991010011full marks

Now #111,108 of 263,577Step 1 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +5 points, to 85, and #62,472, 48,636 places up, and into the top 25%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    95 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 85 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 88

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    90 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 80 more in the copied plan
  3. 3

    Add depth to thin pages

    +2 points, to 90

    Add true, specific detail until the page covers its subject.

    91 pages

    See the pages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • /beneath-the-surface-of-decembers-jobs-report
    • and 81 more in the copied plan
  4. 4

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    89 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 79 more in the copied plan
  5. 5

    Put figures in tables

    +2 points, to 94

    Where the guide compares options or gives figures, put them in a table.

    96 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 86 more in the copied plan
  6. 6

    Link straight to the final address

    +1 point, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 89 more in the copied plan
  7. 7

    Put the text in the HTML

    +2 points, to 97

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    20 pages

    See the pages
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /builder-confidence-steady-outlook-improves
    • /builder-confidence-weaker-in-april
    • /consumer-spending-and-unemployment-update
    • /existing-home-sales-post-modest-gain
    • /forecast-signals-opportunity-for-homebuyers
    • /home-equity-remains-a-key-wealth-building-tool
    • /homeownership-remains-a-solid-investment-option-2
    • /housing-starts-fall-to-pandemic-era-lows
    • and 10 more in the copied plan
  8. 8

    Add real images to content

    +1 point, to 98

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    65 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /beige-book-gains-importance-amid-shutdown-delays
    • /benefits-of-assumable-mortgages-for-homebuyers-and-sellers
    • and 55 more in the copied plan
  9. 9

    Add breadcrumb data

    +1 point, to 99

    Add BreadcrumbList schema so the page has a place in the site.

    98 pages

    See the pages
    • /5-common-myths-about-reverse-mortgages
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beige-book-gains-importance-amid-shutdown-delays
    • and 88 more in the copied plan
  10. 10

    Describe images

    Under a point

    Describe every content image in its alt text.

    35 pages

    See the pages
    • /
    • /appreciation-forecasts-highlight-value-of-homeownership-2
    • /beneath-the-surface-of-decembers-jobs-report
    • /blog
    • /builder-confidence-steady-outlook-improves
    • /builder-confidence-weaker-in-april
    • /buyer-activity-supports-home-values
    • /buyer-demand-supports-home-prices
    • /existing-home-sales-post-modest-gain
    • /fed-holds-rates-steady-inflation-shows-improvement
    • and 25 more in the copied plan
  11. 11

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    58 pages

    See the pages
    • /
    • /additional-economic-takeaways
    • /additional-highlights-housing-growth-and-unemployment
    • /additional-indicators-signal-a-softer-job-market
    • /additional-labor-and-economic-highlights
    • /additional-labor-data-supports-a-resilient-outlook
    • /annual-core-inflation-hits-nearly-five-year-low
    • /annual-home-appreciation-forecast-increased
    • /beige-book-gains-importance-amid-shutdown-delays
    • /blog
    • and 48 more in the copied plan
7 more, to tidy up after 100
  1. 12

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  2. 13

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  3. 14

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  4. 15

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages

    See the pages
    • /blog
    • /expanding-homeownership-with-the-homestart-100-program
    • /jumbo-loans-the-key-to-financing-high-value-properties
    • /uptick-in-augusts-job-openings-not-whole-story
    • /va-loans-homeownership-for-veterans-active-military
  5. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /can-you-get-an-fha-loan-with-a-550-580-fico-credit-score-2
    • /what-are-conforming-loans-essential-guide-to-homeownership
  6. 17

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    2 pages

    See the pages
    • /
    • /blog
  7. 18

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /blog

What else the read found

Half its pages start answering within 112 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /family-hack-of-the-week-128327 ms
  • /321 ms
  • /hotter-inflation-puts-the-fed-in-focus297 ms
  • /existing-home-sales-post-modest-gain285 ms
  • /opportunities-remain-in-housing252 ms

Fastest: /benefits-of-assumable-mortgages-for-homebuyers-and-sellers, 86 ms. Heaviest: /dscr-loans-arizona, 42 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Nova Home Loans. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.8

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a tap-to-call link, Describe images and Set a share image1 page
  • /annual-home-appreciation-forecast-increased fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /consumer-spending-and-unemployment-update fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /forecast-signals-opportunity-for-homebuyers fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /home-equity-remains-a-key-wealth-building-tool fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /homeownership-remains-a-solid-investment-option-2 fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /jobless-claims-at-a-glance fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /persistent-continuing-claims-highlight-slower-hiring fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /uptick-in-augusts-job-openings-not-whole-story fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /what-to-look-for-this-week-22 fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /what-to-watch-ahead fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /what-to-watch-ahead-2 fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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