- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+3
npmapestworld.org
Top 50%of the 263,590 sites mttr has read, at #131,132
It scores 77.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
77 now85 with itTop 25% from 85
#131,132to#62,38468,748 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
8 points take it into the top quarter.
Beside it on the board
- #131,130kashmirtimes.com77
- #131,131luxeelectriccar.com77
- #131,132npmapestworld.org77
- #131,133energypedia-consult.com77
- #131,134wordperfect.com77
7,643 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 77Now#131,132
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 6
Worth the mostAdd structured data+8
- Middle site
- 98
- Level with it
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page115138.9× typical
Words a page6553941.7× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in65 ms210 ms69% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points68,748 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 7 points60,313 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points33,871 places up
Fix description lengthsUnderstand89 of 1001 in 11
Worth 3 points25,218 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 2 points each16,796 places up each
Set a share imageUnderstand100 of 1002 in 7
Describe imagesUnderstand48 of 1002 in 7
Show 6 more fixes
Worth 1 point each8,326 places up each
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand12 of 1001 in 6
Replace unsupported sales claimsTrust6 of 1002 in 3
Set each page's canonical addressAccess3 of 1002 in 5
Use one main headingUnderstand3 of 1001 in 4
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
How AI reads this site
It reads closest to real estate, but only loosely. 5 changes would make it plainer.
It reads as
Real estateIt says it is in Fairfax.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Trades and home services
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleNPMA Home | National Pest Management Association
DescriptionNPMA proudly serves over 4,000 member companies and their employees in the pest management community. We do that through education, industry leadership, public policy initiatives, and market development resources.
First headingProtecting public health, food, and property
OpeningNPMA proudly serves over 4,000 member companies and their employees in the pest management community. We do that through education, industry leadership, public policy initiatives, and market development resources.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Real estate. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On npmapestworld.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Real estate. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “NPMA Home | National Pest Management Association” and “Protecting public health, food, and property”.
Agent instructions
On npmapestworld.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Real estate.
- Rewrite the description
Its description is 213 characters and is cut off in results.
Agent instructions
On npmapestworld.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Fairfax in the first words
The site is in Fairfax, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On npmapestworld.org, name Fairfax in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On npmapestworld.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.