- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
nwitimes.com
#1 of 6sites in Munster, Indiana
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
95 now98 with itTop 1% from 97
#4,984to#6354,349 places up100 of its 100 pages fail it. 1 in 11 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
2 points take it into the top 1%.
Beside it on the board
- #4,982bruinsplumbing.com95
- #4,983ernestwindows.com95
- #4,984nwitimes.com95
- #4,985roofsbycooper.com95
- #4,986roofing-services-ca.com95
2,470 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#4,984
- 98Fix description lengthsTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 24
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page99137.6× typical
Words a page54639638% above typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in32 ms210 ms85% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 1 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points4,349 places up
Fix description lengthsUnderstand100 of 1001 in 11
Show 6 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand32 of 1002 in 7
Fix title lengthsUnderstand14 of 1001 in 6
Replace unsupported sales claimsTrust3 of 1002 in 3
Add a tap-to-call linkAct2 of 1001 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as news and publishers. 4 changes would make it plainer.
It reads as
News and publishersIt says it is in Munster.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleThe Times of Northwest Indiana | Breaking News | Read Munster, IN and Indiana breaking news. Get latest news, events and information on Indiana sports, weather, entertainment and lifestyles.
DescriptionRead breaking news for Munster, Beckum, Greven, Dulmen, Hammond, Lake County, Porter County area of Northwest Indiana news from The Times of Northwest Indiana. The latest weather, traffic, crime, sports,
First headingNone in the HTML
OpeningCrown Point kept clawing back when things went astray against reigning Class 2A state champion Mishawaka Marian, and the Bulldogs won the regional championship on penalty kicks.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On nwitimes.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On nwitimes.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Rewrite the description
Its description is 203 characters and is cut off in results.
Agent instructions
On nwitimes.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On nwitimes.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.