oakmillbakery.com, read 1 day ago. Back to the report
88 to 100 in 11 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #40,298 of 264,830Step 1 top 10%Step 11 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+6 points, to 94, and #7,465, 32,833 places up, and into the top 10%
Add a tap-to-call phone link.
60 pages
See the pages
- /
- /anniversary
- /birthday-kids
- /catering-store-v2
- /community
- /custom-cakes
- /donation
- /faq
- /feedback
- /find-us
- and 50 more in the copied plan
- 2
Link straight to the final address
+2 points, to 96
Point links and the sitemap at the final address, not at one that redirects.
63 pages
See the pages
- /anniversary
- /birthday-kids
- /catering-store-v2
- /community
- /custom-cakes
- /donation
- /faq
- /feedback
- /find-us
- /gallery
- and 53 more in the copied plan
- 3
Put the text in the HTML
+1 point, to 97
Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.
3 pages
See the pages
- /store
- /store/gift-cards
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 4
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
9 pages
See the pages
- /birthday-kids
- /catering-store-v2
- /donation
- /faq
- /find-us
- /gallery
- /menus
- /store
- /wholesale-account
- 5
Describe images
+1 point, to 98
Describe every content image in its alt text.
12 pages
See the pages
- /
- /anniversary
- /birthday-kids
- /community
- /custom-cakes
- /menus
- /our-story
- /press
- /store
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- and 2 more in the copied plan
- 6
Fix title lengths
+1 point, to 99
Write a title of 15 to 65 characters that leads with what the page covers.
11 pages under /team-member/
See the pages
- /team-member/can-oak-mill-bakery-provide-my-venue-with-a-certificate-of-insurance
- /team-member/do-you-make-ceremonial-cutting-cakes-with-sheet-cakes-on-the-side-to-serve-guests
- /team-member/how-far-in-advance-should-i-order-my-cake
- /team-member/how-long-can-my-weddingtiered-cake-be-displayed
- /team-member/how-many-pieces-of-pastry-do-you-recommend-per-guest
- /team-member/i-am-early-can-i-pick-up-my-order-before-my-scheduled-pick-up-time
- /team-member/i-am-running-late-can-i-pick-up-my-order-after-my-scheduled-pick-up-time
- /team-member/i-have-a-sweet-table-question-that-wasnt-answered-here-what-should-i-do
- /team-member/i-have-a-tiered-cakewedding-question-that-wasnt-answered-here-what-should-i-do
- /team-member/what-should-i-expect-at-my-cake-tasting-how-many-people-can-come-with-is-there-a-charge
- and 1 more in the copied plan
- 7
Phrase headings as questions
Under a point
Phrase at least one heading as the question a person would ask.
3 pages
See the pages
- /store
- /store/gift-cards
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 8
Add depth to thin pages
Under a point
Add true, specific detail until the page covers its subject.
3 pages
See the pages
- /store
- /store/gift-cards
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 9
Add lists or tables
Under a point
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
2 pages
See the pages
- /store/gift-cards
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 10
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
3 pages
See the pages
- /store
- /store/gift-cards
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 11
Add an llms.txt
+1 point, to 100, and full marks
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
8 more, to tidy up after 100
- 12
Link to pages from related content
Under a point
Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.
1 page
See the pages
- /store/gift-cards
- 13
Add real images to content
Under a point
Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.
1 page
See the pages
- /store/gift-cards
- 14
Add structured data
Under a point
Add valid JSON-LD that says what the page is.
1 page
See the pages
- /catering-store-v2
- 15
Add a way to get in touch
Under a point
Give the page a form or a clear link to request a quote or get in touch.
1 page
See the pages
- /catering-store-v2
- 16
Set each page's canonical address
Under a point
Add a canonical link that points to the page itself.
1 page
See the pages
- /store
- 17
Bring deep pages closer to home
Under a point
Link to the page from a hub or a related page so it sits within three clicks of the home page.
1 page
See the pages
- /store/product/assorted-fancy-butter-cookies-on-glass-stand
- 18
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
1 page
See the pages
- /menus
- 19
Set a share image
Under a point
Set og:image so links to the page carry a picture.
1 page
See the pages
- /catering-store-v2
What else the read found
Half its pages start answering within 34 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/team-member/can-you-accommodate-allergies682 ms/team-member/how-many-pieces-of-pastry-do-you-recommend-per-guest306 ms/store/gift-cards305 ms/team-member/i-have-a-tiered-cakewedding-question-that-wasnt-answered-here-what-should-i-do303 ms/wholesale-account287 ms
Fastest: /wholesale-retail, 8 ms. Heaviest: /menus, 17 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
- FFastlyHosting
- GGoogle AnalyticsAnalytics
Google reCAPTCHALibrary
Google FontsFonts
Font AwesomeFonts
From the structured data on its home page, as the site says it: an Organization named Oak Mill Bakery. mttr does not check the profiles it names.
- Facebookoakmill
- Instagramoakmillbakery
- XOakMillBakery
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.1
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 2: Add a tap-to-call link and Describe images1 page/storefails 9: Put the text in the HTML, Set each page's canonical address and Add depth to thin pages1 page/catering-store-v2fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page/menusfails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/birthday-kidsfails 4: Use one main heading, Add a tap-to-call link and Describe images1 page/anniversaryfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/communityfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/custom-cakesfails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page/donationfails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page/faqfails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page/find-usfails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page/galleryfails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page
And 14 more parts of the site.
Rather go through these with one of our experts? Book a strategy session