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offcamberautosport.com, read 19 hours ago. Back to the report

70 to 100 in 22 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7070 nownow781top 50%82284386488590692793894995109611971298139814981598169817981899199920992110022full marks

Now #178,858 of 263,586Step 1 top 50%Step 22 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 78, and #122,812, 56,046 places up, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    87 pages

    See the pages
    • /
    • /about
    • /bimmer-maintenance
    • /bimmer-maintenance-1
    • /bmw-clutch
    • /bmw-maintenance
    • /bmw-maintenance-old
    • /bmw-mechanic
    • /bmw-upgrades
    • /corner-balance
    • and 77 more in the copied plan
  2. 2

    Show sources on guides

    +4 points, to 82

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 84

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  4. 4

    Put the text in the HTML

    +2 points, to 86

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    24 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/tahir-m-122016-via-google
    • /customerreviews/2021/4/15/christian-phillips-102020-via-google
    • /customerreviews/2021/4/15/kevin-lane-32021-via-google
    • /customerreviews/2021/4/15/nick-v-122020-via-google
    • /customerreviews/2021/4/15/randy-p-12021-via-google
    • and 14 more in the copied plan
  5. 5

    Use one main heading

    +2 points, to 88

    Give the page exactly one h1 that says what it is about.

    59 pages, 37 of them under /customerreviews/

    See the pages
    • /
    • /corner-balance
    • /customerreviews
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • and 49 more in the copied plan
  6. 6

    Fix description lengths

    +2 points, to 90

    Write a meta description of 70 to 165 characters that summarizes the page.

    81 pages

    See the pages
    • /
    • /about
    • /bimmer-maintenance
    • /bimmer-maintenance-1
    • /bmw-clutch
    • /bmw-maintenance
    • /bmw-maintenance-old
    • /bmw-upgrades
    • /corner-balance
    • /customerreviews
    • and 71 more in the copied plan
  7. 7

    Add depth to thin pages

    +2 points, to 92

    Add true, specific detail until the page covers its subject.

    38 pages, 37 of them under /customerreviews/

    See the pages
    • /
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • and 28 more in the copied plan
  8. 8

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  9. 9

    Add lists or tables

    +1 point, to 94

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  11. 11

    Add real images to content

    +1 point, to 96

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  12. 12

    Add a tap-to-call link

    +1 point, to 97

    Add a tap-to-call phone link.

    12 pages

    See the pages
    • /bimmer-maintenance
    • /bimmer-maintenance-1
    • /bmw-clutch
    • /bmw-maintenance
    • /bmw-maintenance-old
    • /bmw-mechanic
    • /bmw-upgrades
    • /euro-car-maintenance
    • /offcamber-bmw-performance2
    • /offcamber-bmw-performance3
    • and 2 more in the copied plan
  13. 13

    Bring deep pages closer to home

    +1 point, to 98

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    16 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 6 more in the copied plan
  14. 14

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  15. 15

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  16. 16

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    37 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 27 more in the copied plan
  17. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  18. 18

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  19. 19

    Link to pages from related content

    +1 point, to 99

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    17 pages under /customerreviews/

    See the pages
    • /customerreviews/2019/12/21/bmw740i-12142019-via-google
    • /customerreviews/2019/12/21/fawad-khan-7212019-via-google
    • /customerreviews/2019/12/21/laz-suarez-7202019-via-google
    • /customerreviews/2019/12/21/trevor-mastogiovanni-112019-via-google
    • /customerreviews/2019/12/30/bernardo-g-112018-via-google
    • /customerreviews/2019/12/30/greg-e-122017-vai-google
    • /customerreviews/2019/12/30/jeff-t-122018-via-google
    • /customerreviews/2019/12/30/jim-h-12252019-via-google
    • /customerreviews/2019/12/30/john-m-112018-via-google
    • /customerreviews/2019/12/30/mark-joseph-b-122018-via-google
    • and 7 more in the copied plan
  20. 20

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /corner-balance
    • /e36-cons
    • /e36-overview
    • /e36-pros
    • /engine-swap
    • /engine-upgrade-stage-1
    • /engine-upgrade-stage-2
    • /engine-upgrade-stage-3
    • /engine-upgrades
    • /flawless-alignment
    • and 5 more in the copied plan
  21. 21

    Describe images

    Under a point

    Describe every content image in its alt text.

    12 pages

    See the pages
    • /
    • /ecu-tuning-canned-tune
    • /ecu-tuning-custom-tunes
    • /flawless-alignment
    • /intro-copy
    • /maintenance
    • /old-home-page
    • /performance-1
    • /suspensiontunung
    • /tpms-manual-reset
    • and 2 more in the copied plan
  22. 22

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /bimmer-maintenance
    • /bimmer-maintenance-1
    • /bmw-maintenance
    • /bmw-maintenance-old
    • /maintenance
2 more, to tidy up after 100
  1. 23

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /oca
    • /shop
  2. 24

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /work

What else the read found

Half its pages start answering within 311 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /customerreviews666 ms
  • /customerreviews/2022/1/10/mark-p-122021-via-google558 ms
  • /maintenance474 ms
  • /work447 ms
  • /euro-car-maintenance424 ms

Fastest: /about, 45 ms. Heaviest: /bmw-upgrades, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google Tag ManagerAnalytics
  • Meta PixelMarketing
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Local business named OffCamber Autosport. mttr does not check the profiles it names.

pages with strong signs
3
hidden characters
4
chat, markdown or placeholders left in
0
dashes per 1,000 words
15.9
  • /performance-1 hidden characters a reader cannot see
  • /engine-upgrade-stage-3 hidden characters a reader cannot see
  • /performance hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add a way to get in touch, Add depth to thin pages and Use one main heading1 page
  • /oca passes every rule1 page
  • /shop passes every rule1 page
  • /flawless-alignment fails 5: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /maintenance fails 5: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /work fails 5: Add a way to get in touch, Set each page's canonical address and Use one main heading1 page
  • /bimmer-maintenance fails 4: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /bimmer-maintenance-1 fails 4: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /bmw-maintenance fails 4: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /bmw-maintenance-old fails 4: Add a way to get in touch, Add a tap-to-call link and Fix description lengths1 page
  • /corner-balance fails 4: Add a way to get in touch, Use one main heading and Fix description lengths1 page
  • /ecu-tuning-custom-tunes fails 4: Add a way to get in touch, Use one main heading and Fix description lengths1 page

And 41 more parts of the site.

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