- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
oldartbuilding.com
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 7 points, take it to 84, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 60,143 places up
- 77Now#130,962
- 84Add structured data#70,819
The top half of every site starts at 77. The middle site in Leland, MI scores 69.
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Where it ranks
Beside it on the board
- #134,802itaishinja.com77
- #134,803baileysfarms.com77
- #134,804oldartbuilding.com77
- #134,805educatius.org77
- #134,806git.coop77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Leland, MI
- #1lelandlodge.com79
- #2lelandmi.com77
- #3bluebirdleland.com77
- #4oldartbuilding.com77
The middle site in Leland, MI scores 69.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 7
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page34132.7× typical
Words a page5939485% below typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in421 ms210 ms100% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each63,985 places up each
Add structured dataUnderstand100 of 1001 in 3
Add a tap-to-call linkAct100 of 1001 in 3
Worth 5 points46,603 places up
Use one main headingUnderstand100 of 1001 in 4
Worth 2 points each20,472 places up each
Set a share imageUnderstand100 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 4 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand10 of 1001 in 6
Describe imagesUnderstand1 of 1002 in 7
How AI reads this site
It reads mostly as nonprofits and charities, and a little like law firms. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Leland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleOld Art Building
DescriptionWelcome to the Leelanau Community Cultural Center at the Old Art Building
First headingNone in the HTML
OpeningImagine an expanded cultural campus that reflects our community, nurtures the arts, fosters relationships, and increases green space. The availability of a neighboring property presents a rare opportunity to expand Old Art Building (OAB) programming and offer new possibilities…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On oldartbuilding.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On oldartbuilding.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Name Leland in the first words
The site is in Leland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On oldartbuilding.com, name Leland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On oldartbuilding.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On oldartbuilding.com, find where the site mixes Nonprofits and charities with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.