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omaconstruction.com, read 22 hours ago. Back to the report

93 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951top 5%96296397497597698798899999109911991210013full marks

Now #15,094 of 263,921Step 1 top 5%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 95, and #4,968, 10,126 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages, 14 of them under /projects/

    See the pages
    • /careers/apply
    • /projects
    • /projects/100th_ave
    • /projects/834
    • /projects/chatham-acres-restoration
    • /projects/derby-creek-fish-passage
    • /projects/e360-sound-transit
    • /projects/kelsey-creek-culvert-replacement-project
    • /projects/lower-issaquah-creek-restoration
    • /projects/ne-85th-street-connection
    • and 8 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    24 pages

    See the pages
    • /
    • /about
    • /careers
    • /careers/apply
    • /careers/class-8-diesel-mechanic
    • /careers/construction-foreman
    • /careers/dump-truck-trailer-driver
    • /careers/project-engineer
    • /careers/project-manager-estimator
    • /careers/project-superintendent
    • and 14 more in the copied plan
  3. 3

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  4. 4

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    4 pages under /services/

    See the pages
    • /services/heavy-hauling-division
    • /services/public-works-civil-construction
    • /services/public-works-construction-division
    • /services/public-works-landscape-division
  5. 5

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  6. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages under /services/

    See the pages
    • /services/heavy-hauling-division
    • /services/public-works-civil-construction
    • /services/public-works-construction-division
    • /services/public-works-landscape-division
  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages under /services/

    See the pages
    • /services/heavy-hauling-division
    • /services/public-works-civil-construction
    • /services/public-works-construction-division
    • /services/public-works-landscape-division
  9. 9

    Link to pages from related content

    +1 point, to 99

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    4 pages under /services/

    See the pages
    • /services/heavy-hauling-division
    • /services/public-works-civil-construction
    • /services/public-works-construction-division
    • /services/public-works-landscape-division
  10. 10

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /services/heavy-hauling-division
  13. 13

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages, 4 of them under /projects/

    See the pages
    • /projects/834
    • /projects/scriber-lake-park-pedestrian-boardwalk-bridge
    • /projects/sr-99-bored-tunnel-alternative
    • /projects/sr520-bridge-replacement
    • /services/public-works-civil-construction
2 more, to tidy up after 100
  1. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  2. 15

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /contact

What else the read found

Half its pages take over 2,502 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /services/heavy-hauling-division4.8 s
  • /services/public-works-landscape-division4.4 s
  • /projects/sr-99-bored-tunnel-alternative3.8 s
  • /careers3.4 s
  • /careers/dump-truck-trailer-driver3.4 s

Fastest: /services, 77 ms. Heaviest: /careers/project-manager-estimator, 27 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.8

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Set a share image1 page
  • /contact fails 2: Describe images and Set a share image1 page
  • /projects fails 2: Fix description lengths and Set a share image1 page
  • /services fails 2: Fix description lengths and Set a share image1 page
  • /about fails 1: Set a share image1 page
  • /careers fails 1: Set a share image1 page
  • /projects/ 14 fail a rule. Worst: /projects/sr-99-bored-tunnel-alternative, 3 rules14 pages
  • /careers/ 7 fail a rule. Worst: /careers/apply, 2 rules7 pages
  • /services/ 4 fail a rule. Worst: /services/heavy-hauling-division, 6 rules4 pages

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