oneillconstructiongroup.com, read 10 hours ago. Back to the report

71 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7171 nownow771top 50%80282385487589691792893994109611971298139914991510016full marks

Now #174,419 of 263,590Step 1 top 50%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 77, and #130,962, 43,457 places up, and into the top 50%

    Add a tap-to-call phone link.

    22 pages

    See the pages
    • /
    • /careers
    • /community
    • /company
    • /contact
    • /news
    • /news/categories/careers
    • /news/page/2
    • /news/page/3
    • /post/drafter-technician
    • and 12 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 80

    Give the page exactly one h1 that says what it is about.

    22 pages

    See the pages
    • /
    • /careers
    • /community
    • /company
    • /contact
    • /news
    • /news/categories/careers
    • /news/page/2
    • /news/page/3
    • /post/drafter-technician
    • and 12 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 82

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    11 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • and 1 more in the copied plan
  4. 4

    Show sources on guides

    +3 points, to 85

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    7 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/the-louisa-flowers-opens-in-lloyd-district-with-240-affordable-homes-for-low-income-families
  5. 5

    Put the text in the HTML

    +2 points, to 87

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    7 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/the-louisa-flowers-opens-in-lloyd-district-with-240-affordable-homes-for-low-income-families
  6. 6

    Add structured data

    +2 points, to 89

    Add valid JSON-LD that says what the page is.

    10 pages

    See the pages
    • /careers
    • /community
    • /company
    • /contact
    • /news
    • /news/categories/careers
    • /news/page/2
    • /news/page/3
    • /team
    • /work
  7. 7

    Add depth to thin pages

    +2 points, to 91

    Add true, specific detail until the page covers its subject.

    12 pages, 11 of them under /post/

    See the pages
    • /
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • and 2 more in the copied plan
  8. 8

    Phrase headings as questions

    +1 point, to 92

    Phrase at least one heading as the question a person would ask.

    11 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • and 1 more in the copied plan
  9. 9

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    11 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • and 1 more in the copied plan
  10. 10

    Add lists or tables

    +1 point, to 94

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    9 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • /post/the-louisa-flowers-opens-in-lloyd-district-with-240-affordable-homes-for-low-income-families
  11. 11

    Fix description lengths

    +2 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    15 pages, 11 of them under /post/

    See the pages
    • /contact
    • /news/categories/careers
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • and 5 more in the copied plan
  12. 12

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    11 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • and 1 more in the copied plan
  13. 13

    Link straight to the final address

    +1 point, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    21 pages, 11 of them under /post/

    See the pages
    • /careers
    • /community
    • /company
    • /contact
    • /news
    • /news/categories/careers
    • /news/page/2
    • /news/page/3
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • and 11 more in the copied plan
  14. 14

    List your profiles in your structured data

    +1 point, to 99

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  15. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    11 pages under /post/

    See the pages
    • /post/drafter-technician
    • /post/o-neill-employee-spotlight-roosevelt-evariste
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/portland-youthbuilders-is-hiring
    • /post/progress-on-st-francis-park-affordable-housing-project
    • /post/project-engineer
    • /post/safe-from-hate-jobsite-culture-pledge
    • /post/seeking-office-assistant
    • /post/seiu-local-503-oregon-now-hiring-organizers
    • and 1 more in the copied plan
  16. 16

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    11 pages

    See the pages
    • /
    • /careers
    • /community
    • /company
    • /contact
    • /news
    • /news/categories/careers
    • /news/page/2
    • /news/page/3
    • /team
    • and 1 more in the copied plan
1 more, to tidy up after 100
  1. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages, 3 of them under /post/

    See the pages
    • /news/categories/careers
    • /post/pbdg-update
    • /post/pbdg-update-1
    • /post/the-louisa-flowers-opens-in-lloyd-district-with-240-affordable-homes-for-low-income-families

What else the read found

Half its pages start answering within 16 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /post/portland-youthbuilders-is-hiring71 ms
  • /post/drafter-technician64 ms
  • /post/pbdg-update-157 ms
  • /news/categories/careers32 ms
  • /post/seiu-local-503-oregon-now-hiring-organizers27 ms

Fastest: /contact, 12 ms. Heaviest: /news/page/2, 182 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named O'Neill Construction Group Inc.. mttr does not check the profiles it names.

pages with strong signs
22
hidden characters
77
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6
  • /company hidden characters a reader cannot see
  • /work hidden characters a reader cannot see
  • /community hidden characters a reader cannot see
  • / hidden characters a reader cannot see
  • /careers hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add depth to thin pages, Use one main heading and Add a tap-to-call link1 page
  • /contact fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /team fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /work fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /careers fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /community fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /company fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /news fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /post/ 11 fail a rule. Worst: /post/the-louisa-flowers-opens-in-lloyd-district-with-240-affordable-homes-for-low-income-families, 14 rules11 pages
  • /news/ 3 fail a rule. Worst: /news/categories/careers, 7 rules3 pages

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