- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
optable.co
Top 50%of the 263,590 sites mttr has read, at #115,277
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now83 with itTop 25% from 85
#115,277to#79,42335,854 places up97 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 50,345 places since Oct 20, from #165,622. 6 points take it into the top quarter.
Beside it on the board
- #115,275linkace.org79
- #115,276aricaconstruction.com79
- #115,277optable.co79
- #115,278southbrooklynfencing.com79
- #115,279mid-westerncommercialroofers.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#115,277
- 83Add structured data#79,423
- 85Show when guides were updatedTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 20
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page39133× typical
Words a page9263942.3× typical
Rules failing somewhere18144 more than typical
Half its pages answer in84 ms210 ms60% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points35,854 places up
Add structured dataUnderstand97 of 1001 in 3
Worth 2 points each18,020 places up each
Show when guides were updatedTrust42 of 1003 in 5
Describe imagesUnderstand96 of 1002 in 7
Worth 1 point each9,367 places up each
Answer the first question right under itUnderstand34 of 1001 in 121
Match structured data to the pageUnderstand43 of 1003 in 7
Name the publisherTrust42 of 1003 in 4
Link straight to the final addressAccess96 of 1001 in 2
Show 11 more fixes
Worth under a point each
Put figures in tablesUnderstand41 of 1001 in 28
Phrase headings as questionsUnderstand27 of 1001 in 10
Add breadcrumb dataUnderstand42 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand22 of 1001 in 4
Fix description lengthsUnderstand32 of 1001 in 11
Add lists or tablesUnderstand13 of 1001 in 2
Fix title lengthsUnderstand25 of 1001 in 6
Set a share imageUnderstand29 of 1002 in 7
Fix pages that fail to loadAccess3 of 1003 in 4
Add depth to thin pagesUnderstand1 of 1003 in 7
How AI reads this site
It reads mostly as software and SaaS. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is in New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Agencies and studios
- Real estate
What an assistant reads first
Home pageWhat it says
TitleThe Agentic Advertising Platform | Optable
DescriptionUnlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
First headingAgentic advertising runs on Optable
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On optable.co, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On optable.co, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On optable.co, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.