- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
organicinsider.com
Top 25%of the 263,583 sites mttr has read, at #62,472
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
85 now91 with itTop 10% from 90
#62,472to#20,10142,371 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 85 for its last 3 reads. 5 points take it into the top 10%.
Beside it on the board
- #62,470familyeducation.com85
- #62,471food.com85
- #62,472organicinsider.com85
- #62,473condenaststore.com85
- #62,474reciperunner.com85
8,443 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#62,472
- 91Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 12
Worth the mostDescribe images+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page20131.6× typical
Words a page1,4123943.6× typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in66 ms210 ms69% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points42,371 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points each23,362 places up each
Describe imagesUnderstand100 of 1002 in 7
Fix description lengthsUnderstand86 of 1001 in 11
Worth 2 points15,790 places up
Fix title lengthsUnderstand58 of 1001 in 6
Show 3 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust3 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleOrganic Insider
DescriptionDelivering You The Most Important Organic Food News. We do all the work, so you can stay focused on yours
First headingDelivering You The Most Important Organic Food News
OpeningRegenerative Organic Alliance and Edacious release their 2026 Regenerative Organic Nutrition Report.
1 change so it reads plainly as what it is
- Name Boston in the first words
The site is in Boston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On organicinsider.com, name Boston in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.