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outdoorfence.com, read 3 days ago. Back to the report

87 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow911top 10%9229439549559569679689699610961197129813981499159916991710018full marks

Now #47,843 of 264,395Step 1 top 10%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +4 points, to 91, and #20,163, 27,680 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    37 pages

    See the pages
    • /commercial-fencing
    • /commercial-fencing/commercial-gates-and-operators
    • /commercial-fencing/commercial-railings
    • /contact/request-estimate
    • /custom-fencing
    • /custom-fencing/custom-gates
    • /custom-fencing/custom-railings
    • /directions
    • /gallery/commercial-fencing
    • /gallery/commercial-gates
    • and 27 more in the copied plan
  2. 2

    Show sources on guides

    +1 point, to 92

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    6 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
  3. 3

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    51 pages

    See the pages
    • /about
    • /author/moorewebx
    • /blog
    • /category/fence-care
    • /category/fence-installation
    • /category/fencing-tips
    • /commercial-fencing
    • /commercial-fencing/commercial-gates-and-operators
    • /commercial-fencing/commercial-railings
    • /contact
    • and 41 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    6 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
  5. 5

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
  6. 6

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  7. 7

    Link to orphaned pages

    +1 point, to 96

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    6 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
  9. 9

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  10. 10

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    6 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
  11. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
  12. 12

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    30 pages

    See the pages
    • /
    • /about
    • /author/moorewebx
    • /blog
    • /category/fence-care
    • /category/fence-installation
    • /category/fencing-tips
    • /commercial-fencing
    • /commercial-fencing/commercial-gates-and-operators
    • /commercial-fencing/commercial-railings
    • and 20 more in the copied plan
  13. 13

    Use one main heading

    +1 point, to 98

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
    • /locations.kml
    • /thank-you
  14. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    11 pages, 8 of them under /gallery/

    See the pages
    • /custom-fencing
    • /custom-fencing/custom-gates
    • /gallery/commercial-fencing
    • /gallery/commercial-gates
    • /gallery/commercial-railing
    • /gallery/custom-fencing
    • /gallery/custom-gates
    • /gallery/custom-railings
    • /gallery/gates
    • /gallery/general-fencing
    • and 1 more in the copied plan
  15. 15

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    10 pages

    See the pages
    • /
    • /blog
    • /fence-care/how-to-maintain-your-ornamental-iron-fence
    • /fence-installation/3-benefits-of-chain-link-fence
    • /fence-installation/should-you-hire-a-fencing-company
    • /fencing-tips/5-things-to-look-for-in-wood-fence
    • /fencing-tips/how-much-does-it-cost-to-build-a-fence
    • /fencing-tips/why-hire-professional-fence-builders
    • /gate-operator-repair
    • /portfolio-gallery
  16. 16

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    4 pages

    See the pages
    • /author/moorewebx
    • /gallery
    • /gallery/page/2
    • /locations.kml
  17. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /author/moorewebx
    • /locations.kml
  18. 18

    Allow pages to be indexed

    +1 point, to 100, and full marks

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/moorewebx
2 more, to tidy up after 100
  1. 19

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  2. 20

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml

What else the read found

Half its pages start answering within 90 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /portfolio-gallery/gates11.3 s
  • /gallery9.8 s
  • /directions9.5 s
  • /thank-you8.5 s
  • /gallery/custom-fencing8.3 s

Fastest: /custom-fencing, 54 ms. Heaviest: /gallery/gates, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Outdoor Fence. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.3
  • / hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /locations.kml fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /custom-fencing fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /portfolio-gallery fails 4: Add structured data, Describe images and Link straight to the final address1 page
  • /blog fails 3: Describe images, Link straight to the final address and Set a share image1 page
  • /commercial-fencing fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /directions fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /gallery fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /gate-operator-repair fails 3: Add structured data, Describe images and Link straight to the final address1 page
  • /kennels fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /ornamental fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /privacy-policy fails 3: Add structured data, Link straight to the final address and Set a share image1 page

And 17 more parts of the site.

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