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overlandkitchen.com, read 3 days ago. Back to the report

78 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7878 nownow851top 25%87289391493594695795896997109711981298139914991510016full marks

Now #129,228 of 263,590Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 85, and #62,384, 66,844 places up, and into the top 25%

    Add a tap-to-call phone link.

    81 pages

    See the pages
    • /
    • /about
    • /cart
    • /delears
    • /fab-shop
    • /faqs
    • /field-notes
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/category/Overland+Kitchen+Archive
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • and 71 more in the copied plan
  2. 2

    Describe images

    +2 points, to 87

    Describe every content image in its alt text.

    75 pages

    See the pages
    • /
    • /about
    • /contact
    • /delears
    • /fab-shop
    • /faqs
    • /field-notes
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/category/Overland+Kitchen+Archive
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • and 65 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    73 pages

    See the pages
    • /cart
    • /contact
    • /fab-shop
    • /field-notes
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/category/Overland+Kitchen+Archive
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • and 63 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 91

    Give the page exactly one h1 that says what it is about.

    40 pages, 26 of them under /field-notes/

    See the pages
    • /about
    • /cart
    • /faqs
    • /field-notes
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/category/Overland+Kitchen+Archive
    • /field-notes/tag/camp%20kitchen
    • /field-notes/tag/camp%20stove
    • /field-notes/tag/camp+kitchen
    • /field-notes/tag/camp+stove
    • and 30 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    81 pages

    See the pages
    • /about
    • /cart
    • /contact
    • /delears
    • /fab-shop
    • /faqs
    • /field-notes
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/category/Overland+Kitchen+Archive
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • and 71 more in the copied plan
  6. 6

    Set each page's canonical address

    +1 point, to 94

    Add a canonical link that points to the page itself.

    17 pages, 9 of them under /field-notes/

    See the pages
    • /cart
    • /field-notes/category/Overland%20Kitchen%20Archive
    • /field-notes/tag/camp%20kitchen
    • /field-notes/tag/camp%20stove
    • /field-notes/tag/dual%20fuel
    • /field-notes/tag/electric%20cooler
    • /field-notes/tag/overland%20stove
    • /field-notes/tag/overland%20vehicle
    • /field-notes/tag/overland%20vehicle%20kitchen
    • /field-notes/tag/white%20gas
    • and 7 more in the copied plan
  7. 7

    Make near-copy pages distinct

    +1 point, to 95

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    9 pages under /field-notes/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/overland-kitchen-inventor
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
  9. 9

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    23 pages, 15 of them under /shop/p/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
    • /shop/p/28-expedition-kitchen
    • /shop/p/ex-overland-cutting-board
    • and 13 more in the copied plan
  10. 10

    Show sources on guides

    +1 point, to 97

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    6 pages under /field-notes/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/overland-kitchen-inventor
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
  11. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    9 pages, 5 of them under /field-notes/

    See the pages
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/if-fits-in-a-tj
    • /field-notes/overland-kitchen-inventor
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
    • /shop/p/ex-overland-cutting-board
    • /shop/p/exm-blank-counter
    • /shop/p/exm2-low-profile-drawer-cabinet
    • /shop/p/exm4-fridge-cabinet-top
  12. 12

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    24 pages, 15 of them under /shop/p/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/overland-kitchen-inventor
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
    • /shop/p/28-expedition-kitchen
    • and 14 more in the copied plan
  13. 13

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    12 pages, 9 of them under /field-notes/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/overland-kitchen-inventor
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
    • /shop/p/ex-overland-cutting-board
    • and 2 more in the copied plan
  14. 14

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    4 pages, 3 of them under /field-notes/

    See the pages
    • /field-notes/if-fits-in-a-tj
    • /field-notes/overland-kitchen-inventor
    • /field-notes/tested-on-expedition-portal
    • /shop/p/exm4-fridge-cabinet-top
  15. 15

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /general-2
    • /link-in-bio
    • /manuals
    • /old-home
    • /privacy-policy
    • /shop/p/exm-1-low-profile-stove-workspace-cabinet
    • /tab-test
    • /trucks
    • /vans
    • /warranty
  16. 16

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    4 pages

    See the pages
    • /dealerportal
    • /field-notes/exploring-propane-white-gas-and-gasoline-dual-fuel-stoves
    • /shop/exl-dust-sealed-cabinets
    • /shop/p/exm2-sink
3 more, to tidy up after 100
  1. 17

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 18

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    9 pages under /field-notes/

    See the pages
    • /field-notes/choosing-vehicle-refrigerator-or-cooler
    • /field-notes/faces-behind-overland-kitchen
    • /field-notes/how-to-fit-a-kitchen-into-your-vehiclenbsp
    • /field-notes/if-fits-in-a-tj
    • /field-notes/outfitting-overland-vehicle-kitchen
    • /field-notes/overland-kitchen-inventor
    • /field-notes/propane-white-gas-and-gasoline-dual-fuel-stoves
    • /field-notes/rooted-in-adventure
    • /field-notes/tested-on-expedition-portal
  3. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 435 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /shop/p/28-expedition-kitchen1.2 s
  • /shop/p/ex1-workspace-stove-cabinet900 ms
  • /shop/p/exm1exm2-workspace-storage-kitchen-system819 ms
  • /shop/p/truck-kitchen778 ms
  • /shop/p/exm-1-low-profile-stove-workspace-cabinet778 ms

Fastest: /field-notes/faces-behind-overland-kitchen, 33 ms. Heaviest: /shop/p/overland-kitchen-ex1, 69 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google AnalyticsAnalytics
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Local business named Ellsworth Overland, LLC.. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /dealerportal passes every rule1 page
  • /general-2 fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /old-home fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /tab-test fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /cart fails 5: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page
  • /field-notes fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /link-in-bio fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /manuals fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /overland-expedition-kitchen fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /product-registration fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /replacement-parts fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 18 more parts of the site.

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