- Middle site
- 91
- Behind by
- 17
Worth the mostSet each page's canonical address+5
owascopaddles.com
53 of 100ahead of 8% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 27 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 131,419 places up
- 53Now#237,343
- 68Add a way to get in touch#187,072
- 75Add structured data#146,124
- 80Set each page's canonical address#105,924
The top half of every site starts at 77. The middle site in Auburn, NY scores 80.
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Where it ranks
Held at 53 for its last 3 reads. 24 points take it into the top half.
Beside it on the board
- #241,4991stchoiceplumbingheatingandair.net53
- #241,5001800junk911.com53
- #241,501owascopaddles.com53
- #241,502indonesiajewelry.com53
- #241,503davisking.com53
10,631 sites score 53. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Auburn, NY
- #1auburnpub.com95
- #2auburndoubledays.com93
- #3great-race.com89
- #22owascopaddles.com53
The middle site in Auburn, NY scores 80.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 35
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page61353% below typical
Words a page15439461% below typical
Rules failing somewhere1514About typical
Half its pages answer in79 ms210 ms62% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points54,429 places up
Add a way to get in touchAct8 of 81 in 2
Worth 7 points24,698 places up
Add structured dataUnderstand8 of 81 in 3
Worth 5 points each18,590 places up each
Set each page's canonical addressAccess8 of 82 in 5
Use one main headingUnderstand8 of 81 in 4
Worth 3 points each12,332 places up each
Describe imagesUnderstand8 of 82 in 7
Fix title lengthsUnderstand6 of 81 in 6
Worth 2 points each9,494 places up each
Fix description lengthsUnderstand5 of 81 in 11
Set a share imageUnderstand8 of 82 in 7
Link straight to the final addressAccess7 of 81 in 2
Show 6 more fixes
Worth 1 point each6,172 places up each
Put the text in the HTMLAccess1 of 82 in 3
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 83 in 7
Add depth to thin pagesUnderstand1 of 83 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to law firms, but only loosely. 3 changes would make it plainer.
It reads as
Law firmsIt says it is in Auburn.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Trades and home services
- Hotels and travel
What an assistant reads first
Home pageWhat it says
TitleOwasco Paddles | Auburn, NY 13021
DescriptionKayak, Canoe, Stand-up Paddleboard rentals at Emerson Park on Owasco Lake.
First headingNone in the HTML
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On owascopaddles.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On owascopaddles.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On owascopaddles.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best boat rentals near Auburn, NY? Its answer, and whether it cites owascopaddles.com, shows here in a moment.