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palmbeachcountyplumber.com, read 2 days ago. Back to the report

80 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%912923944955966967978989991099119912991310014full marks

Now #107,044 of 263,586Step 1 top 25%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +6 points, to 86, and #54,235, 52,809 places up, and into the top 25%

    Add a canonical link that points to the page itself.

    22 pages

    See the pages
    • /
    • /coverage
    • /gated-communities
    • /jobs
    • /jobs/apply-online
    • /jobs/licensed-master-plumbers
    • /jobs/plumbing-service-manager
    • /plumbing-products
    • /privacy-policy
    • /property-management
    • and 12 more in the copied plan
  2. 2

    Add structured data

    +5 points, to 91

    Add valid JSON-LD that says what the page is.

    22 pages

    See the pages
    • /
    • /coverage
    • /gated-communities
    • /jobs
    • /jobs/apply-online
    • /jobs/licensed-master-plumbers
    • /jobs/plumbing-service-manager
    • /plumbing-products
    • /privacy-policy
    • /property-management
    • and 12 more in the copied plan
  3. 3

    Match structured data to the page

    +1 point, to 92

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    11 pages, 10 of them under /services/

    See the pages
    • /
    • /services/commercial
    • /services/drain-cleaning
    • /services/emergency
    • /services/gas
    • /services/plumbing
    • /services/residential
    • /services/sewers
    • /services/slab-leak-repair
    • /services/water-filtration
    • and 1 more in the copied plan
  4. 4

    Add depth to thin pages

    +2 points, to 94

    Add true, specific detail until the page covers its subject.

    9 pages under /services/

    See the pages
    • /services/commercial
    • /services/drain-cleaning
    • /services/emergency
    • /services/gas
    • /services/plumbing
    • /services/residential
    • /services/sewers
    • /services/water-filtration
    • /services/water-leaks
  5. 5

    Link straight to the final address

    +1 point, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    21 pages

    See the pages
    • /coverage
    • /gated-communities
    • /jobs
    • /jobs/apply-online
    • /jobs/licensed-master-plumbers
    • /jobs/plumbing-service-manager
    • /plumbing-products
    • /privacy-policy
    • /property-management
    • /schedule
    • and 11 more in the copied plan
  6. 6

    Publish a sitemap

    +1 point, to 96

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  7. 7

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  8. 8

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    7 pages under /services/

    See the pages
    • /services/commercial
    • /services/gas
    • /services/plumbing
    • /services/residential
    • /services/sewers
    • /services/water-filtration
    • /services/water-leaks
  9. 9

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    10 pages under /services/

    See the pages
    • /services/commercial
    • /services/drain-cleaning
    • /services/emergency
    • /services/gas
    • /services/plumbing
    • /services/residential
    • /services/sewers
    • /services/slab-leak-repair
    • /services/water-filtration
    • /services/water-leaks
  10. 10

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /services/gas
    • /services/residential
  11. 11

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /services/

    See the pages
    • /services/emergency
    • /services/sewers
    • /services/slab-leak-repair
  12. 12

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages, 3 of them under /services/

    See the pages
    • /
    • /privacy-policy
    • /services/slab-leak-repair
    • /services/water-filtration
    • /services/water-leaks
  13. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  14. 14

    Link to pages from related content

    +1 point, to 100, and full marks

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    2 pages

    See the pages
    • /services/commercial
    • /services/residential
2 more, to tidy up after 100
  1. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    2 pages

    See the pages
    • /services/drain-cleaning
    • /services/slab-leak-repair
  2. 16

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    2 pages

    See the pages
    • /
    • /jobs

What else the read found

Half its pages start answering within 43 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /198 ms
  • /services/emergency88 ms
  • /jobs/plumbing-service-manager88 ms
  • /services/slab-leak-repair86 ms
  • /privacy-policy77 ms

Fastest: /jobs, 34 ms. Heaviest: the home page, 9 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • LiteSpeedServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Set each page's canonical address and Match structured data to the page1 page
  • /jobs fails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page
  • /privacy-policy fails 4: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /coverage fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /gated-communities fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /plumbing-products fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /property-management fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /schedule fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /testimonials fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /services/ 10 fail a rule. Worst: /services/residential, 9 rules10 pages
  • /jobs/ 3 fail a rule. Worst: /jobs/apply-online, 3 rules3 pages

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