- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
papercitymag.com
Top 25%of the 263,583 sites mttr has read, at #40,532
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
88 now91 with itTop 10% from 90
#40,532to#20,10220,430 places up99 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 30,330 places since Oct 14, from #70,862. 2 points take it into the top 10%.
Beside it on the board
- #40,530bigskycustompainting.com88
- #40,531genuinebets.com88
- #40,532papercitymag.com88
- #40,533marketingexperiments.com88
- #40,534kitchenremodelingseo.com88
7,572 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#40,532
- 91Answer the first question right under itTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 7
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 41
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1381310.7× typical
Words a page1,0693942.7× typical
Rules failing somewhere1314About typical
Half its pages answer in27 ms210 ms87% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points20,430 places up
Answer the first question right under itUnderstand99 of 1001 in 121
Worth 2 points14,707 places up
Phrase headings as questionsUnderstand99 of 1001 in 10
Worth 1 point each8,284 places up each
Describe imagesUnderstand100 of 1002 in 7
Put figures in tablesUnderstand99 of 1001 in 28
Fix description lengthsUnderstand91 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Fix title lengthsUnderstand13 of 1001 in 6
Add depth to thin pagesUnderstand6 of 1003 in 7
Add a tap-to-call linkAct5 of 1001 in 3
Set a share imageUnderstand6 of 1002 in 7
Replace unsupported sales claimsTrust3 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as real estate. 4 changes would make it plainer.
It reads as
Real estate
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Law firms
- News and publishers
What an assistant reads first
Home pageWhat it says
TitlePaperCity Magazine - Style, Fashion, Culture, Houston, Dallas
DescriptionPaperCity Magazine is the definitive source for fashion, food, home, sports and lifestyle news in Houston, Dallas and greater Texas. Everything you need to know.
First headingNone in the HTML
OpeningThe Texas artists you need to know and the work that defines them
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Real estate. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On papercitymag.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Real estate. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On papercitymag.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Real estate.
- Rewrite the description
Its description is 161 characters and is cut off in results.
Agent instructions
On papercitymag.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On papercitymag.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.