- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
paramountplus.com
75 of 100ahead of 43% of the sites mttr has read
Its strongest stage is Understand, at 78 against the middle site's 59. 1 fix, 8 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 66,692 places up
- 75Now#146,115
- 83Add a way to get in touch#79,423
The top half of every site starts at 77. The middle site in New York, NY scores 79.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 29,117 places since Oct 14, from #176,735. 2 points take it into the top half.
Beside it on the board
- #147,616thefastandthefurious.com75
- #147,617carbonknowledgehub.com75
- #147,618paramountplus.com75
- #147,619acementortools.org75
- #147,620bleubricks.com75
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads New York, NY
- #1resteasypestcontrol.com100
- #2newyorkcentrallocksmith.com98
- #3nysusankitchen.com98
- #1,368paramountplus.com75
The middle site in New York, NY scores 79.
Where it stands
Each stage against the middle site. It trails on Trust and Act.
- Middle site
- 59
- Ahead by
- 19
Worth the mostAdd structured data+2
- Middle site
- 98
- Behind by
- 7
Worth the mostShow sources on guides+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page40133.1× typical
Words a page7243941.8× typical
Rules failing somewhere19145 more than typical
Half its pages answer in117 ms210 ms44% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points68,195 places up
Add a way to get in touchAct98 of 1001 in 2
Worth 6 points50,361 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 2 points16,656 places up
Add structured dataUnderstand41 of 1001 in 3
Worth 1 point each9,011 places up each
Answer the first question right under itUnderstand27 of 1001 in 121
Show sources on guidesTrust19 of 1001 in 2
Use one main headingUnderstand38 of 1001 in 4
Link straight to the final addressAccess97 of 1001 in 2
Show 12 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Put figures in tablesUnderstand31 of 1001 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Fix description lengthsUnderstand21 of 1001 in 11
Fix title lengthsUnderstand15 of 1001 in 6
Describe imagesUnderstand9 of 1002 in 7
Fix pages that fail to loadAccess2 of 1003 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add lists or tablesUnderstand1 of 1001 in 2
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads mostly as news and publishers, and a little like agencies and studios. 5 changes would make it plainer.
It reads as
News and publishersIt says it is in New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleParamount Plus: Stream Movies, Shows & Live TV
DescriptionWatch thousands of hit movies and episodes of your favorite shows, all in one place. Stream it all on Paramount+.
First headingA MOUNTAIN OF ENTERTAINMENT™
OpeningNone in the HTML
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On paramountplus.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Paramount Plus: Stream Movies, Shows & Live TV” and “A MOUNTAIN OF ENTERTAINMENT™”.
Agent instructions
On paramountplus.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On paramountplus.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On paramountplus.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as News and publishers. Mixed on one page, neither reads plainly.
Agent instructions
On paramountplus.com, find where the site mixes News and publishers with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.