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parealtors.org, read 23 hours ago. Back to the report

88 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%9329439649759969979981009full marks

Now #46,291 of 264,025Step 1 top 10%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 91, and #20,145, 26,146 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    98 pages under /blog/

    See the pages
    • /blog/a-key-to-better-customer-service-is-setting-expectations
    • /blog/a-short-sales-rules-yo-yo
    • /blog/advertising-builds-name-recognition
    • /blog/answering-consumers-pricing-misconceptions
    • /blog/are-realtors-meeting-their-clients-needs
    • /blog/auctions-appeal-to-more-pa-sellers
    • /blog/avoiding-foreclosures-helps-local-markets
    • /blog/being-green-just-got-a-little-easier
    • /blog/best-of-the-hotline-beware-installment-sales-contracts
    • /blog/best-of-the-hotline-marketing-an-equitable-interest
    • and 88 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 93

    Phrase at least one heading as the question a person would ask.

    98 pages under /blog/

    See the pages
    • /blog/a-key-to-better-customer-service-is-setting-expectations
    • /blog/a-short-sales-rules-yo-yo
    • /blog/advertising-builds-name-recognition
    • /blog/answering-consumers-pricing-misconceptions
    • /blog/are-realtors-meeting-their-clients-needs
    • /blog/auctions-appeal-to-more-pa-sellers
    • /blog/avoiding-foreclosures-helps-local-markets
    • /blog/being-green-just-got-a-little-easier
    • /blog/best-of-the-hotline-beware-installment-sales-contracts
    • /blog/best-of-the-hotline-marketing-an-equitable-interest
    • and 88 more in the copied plan
  3. 3

    Describe images

    +1 point, to 94

    Describe every content image in its alt text.

    100 pages, 98 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/a-key-to-better-customer-service-is-setting-expectations
    • /blog/a-short-sales-rules-yo-yo
    • /blog/advertising-builds-name-recognition
    • /blog/answering-consumers-pricing-misconceptions
    • /blog/are-realtors-meeting-their-clients-needs
    • /blog/auctions-appeal-to-more-pa-sellers
    • /blog/avoiding-foreclosures-helps-local-markets
    • /blog/being-green-just-got-a-little-easier
    • and 90 more in the copied plan
  4. 4

    Put figures in tables

    +2 points, to 96

    Where the guide compares options or gives figures, put them in a table.

    98 pages under /blog/

    See the pages
    • /blog/a-key-to-better-customer-service-is-setting-expectations
    • /blog/a-short-sales-rules-yo-yo
    • /blog/advertising-builds-name-recognition
    • /blog/answering-consumers-pricing-misconceptions
    • /blog/are-realtors-meeting-their-clients-needs
    • /blog/auctions-appeal-to-more-pa-sellers
    • /blog/avoiding-foreclosures-helps-local-markets
    • /blog/being-green-just-got-a-little-easier
    • /blog/best-of-the-hotline-beware-installment-sales-contracts
    • /blog/best-of-the-hotline-marketing-an-equitable-interest
    • and 88 more in the copied plan
  5. 5

    Fix description lengths

    +1 point, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    63 pages, 62 of them under /blog/

    See the pages
    • /blog
    • /blog/fha-energy-efficient-mortgages-can-lower-utility-costs
    • /blog/give-gifts-that-show-your-appreciation
    • /blog/helsel-begins-third-term-as-2010-nar-treasurer
    • /blog/home-inspectors-can-they-fix-it
    • /blog/homebuyers-have-greater-interest-in-home-inspections
    • /blog/homes-on-a-mls-sold-for-13-more-in-three-year-period
    • /blog/host-online-open-houses-with-virtual-3d-tours
    • /blog/how-can-i-assist-you
    • /blog/how-to-further-fulfill-your-fiduciary-duty-while-avoiding-lawsuits
    • and 53 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 98 of them under /blog/

    See the pages
    • /blog
    • /blog/a-key-to-better-customer-service-is-setting-expectations
    • /blog/a-short-sales-rules-yo-yo
    • /blog/advertising-builds-name-recognition
    • /blog/answering-consumers-pricing-misconceptions
    • /blog/are-realtors-meeting-their-clients-needs
    • /blog/auctions-appeal-to-more-pa-sellers
    • /blog/avoiding-foreclosures-helps-local-markets
    • /blog/being-green-just-got-a-little-easier
    • /blog/best-of-the-hotline-beware-installment-sales-contracts
    • and 89 more in the copied plan
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    36 pages under /blog/

    See the pages
    • /blog/being-green-just-got-a-little-easier
    • /blog/best-of-the-hotline-marketing-an-equitable-interest
    • /blog/designations-give-realtors-an-edge
    • /blog/don-roth-begins-term-as-par-president
    • /blog/down-payments-up-35-year-over-year-in-biggest-metros
    • /blog/fha-doubles-number-of-mortgages-issued-in-last-several-years
    • /blog/fha-energy-efficient-mortgages-can-lower-utility-costs
    • /blog/give-gifts-that-show-your-appreciation
    • /blog/helsel-begins-third-term-as-2010-nar-treasurer
    • /blog/home-equity-household-net-worth-rose-during-covid-19
    • and 26 more in the copied plan
4 more, to tidy up after 100
  1. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages, 10 of them under /blog/

    See the pages
    • /
    • /blog
    • /blog/how-to-further-fulfill-your-fiduciary-duty-while-avoiding-lawsuits
    • /blog/hud-charges-bucks-county-property-managers-with-housing-discrimination
    • /blog/most-americans-cant-properly-define-mortgage-rate-other-real-estate-terms
    • /blog/multicultural-marketing-the-best-way-to-stay-relevant-in-a-recession
    • /blog/nar-changes-mls-rules-on-photos-short-sales-and-confidential-info
    • /blog/real-estate-authors-urge-client-first-principle-in-best-selling-book
    • /blog/real-estate-prices-soar-owners-wait-to-see-what-gas-development-brings
    • /blog/realtors-voice-opposition-to-proposed-state-sales-tax-on-services
    • and 2 more in the copied plan
  3. 12

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    2 pages

    See the pages
    • /blog/home-equity-household-net-worth-rose-during-covid-19
    • /blog/more-homeowners-than-renters-2019-2023
  4. 13

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /blog/focus-on-the-consumers-changing-needs
    • /blog/real-estate-authors-urge-client-first-principle-in-best-selling-book

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 59 pages before.

  2. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

  3. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

  4. Publish a sitemap

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 2,062 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /blog/homebuyers-have-greater-interest-in-home-inspections7.5 s
  • /blog/sphere-includes-more-than-friends-and-family5.9 s
  • /blog/selling-home-warranties-prohibited-under-new-respa-rule5.4 s
  • /blog/how-to-further-fulfill-your-fiduciary-duty-while-avoiding-lawsuits5.3 s
  • /blog/state-appraisal-board-outlines-new-guidelines-for-appraisal-trainees4.7 s

Fastest: /blog/updated-listing-contracts-coming-july-1, 112 ms. Heaviest: /blog/real-estate-authors-urge-client-first-principle-in-best-selling-book, 37 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ReactFramework
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • HubSpotMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Pennsylvania Association of Realtors®. mttr does not check the profiles it names.

  • FacebookPARealtors
  • XPARealtors
  • LinkedInparealtors
  • Instagramparealtors
  • TikTok@parealtors
  • Threads@parealtors
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.9

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Fix title lengths1 page
  • /blog fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /blog/ 98 fail a rule. Worst: /blog/how-to-further-fulfill-your-fiduciary-duty-while-avoiding-lawsuits, 8 rules98 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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