- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
parkerandsons.com
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 3 points, take it to 80, into the top half of every site. Gemini cites it 4th of 5 sources when asked “Who can I call for an emergency plumber in Phoenix tonight?”. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 25,040 places up
- 77Now#130,985
- 80Show sources on guides#105,945
The top half of every site starts at 77. The middle site in Phoenix, AZ scores 84.
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Where it ranks
Held at 77 for its last 3 reads.
Beside it on the board
- #136,475museumstore.sfmoma.org77
- #136,476motifinvesting.com77
- #136,477parkerandsons.com77
- #136,478mouwlengte7.com77
- #136,479confluenceglb.com77
7,641 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Phoenix, AZ
- #1brostreecare.com99
- #2starroofingaz.com99
- #3parkerdoorsaz.com99
- #605parkerandsons.com77
The middle site in Phoenix, AZ scores 84.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 1
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 44
Worth the mostShow sources on guides+3
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page71135.5× typical
Words a page1,3263943.4× typical
Rules failing somewhere20146 more than typical
Half its pages answer in498 ms210 ms137% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each30,532 places up each
Show sources on guidesTrust27 of 1001 in 2
Add structured dataUnderstand69 of 1001 in 3
Replace unsupported sales claimsTrust68 of 1002 in 3
Worth 2 points each22,119 places up each
Show when guides were updatedTrust31 of 1003 in 5
Match structured data to the pageUnderstand50 of 1003 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 14 more fixes
Worth 1 point each13,655 places up each
Answer the first question right under itUnderstand29 of 1001 in 121
Put figures in tablesUnderstand31 of 1001 in 28
Name the publisherTrust31 of 1003 in 4
Phrase headings as questionsUnderstand27 of 1001 in 10
Add depth to thin pagesUnderstand22 of 1003 in 7
Set a share imageUnderstand100 of 1002 in 7
Add breadcrumb dataUnderstand54 of 1001 in 2
Fix description lengthsUnderstand38 of 1001 in 11
Fix title lengthsUnderstand31 of 1001 in 6
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add lists or tablesUnderstand23 of 1001 in 2
Add real images to contentUnderstand5 of 1002 in 3
Use one main headingUnderstand4 of 1001 in 4
How AI reads this site
It reads clearly as trades and home services, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Phoenix.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleParker & Sons – Air Conditioning Phoenix - HVAC, Plumbing & Electrical
DescriptionParker & Sons provides air conditioning, heating, plumbing and electrical services to the Phoenix, AZ area. In business since 1974, Parker & Sons is recognized nationally for being one of the most knowledgeable heating, cooling, plumbing, and electrical contractors in the industry.
First headingWe're Not Your Average Joe!
OpeningParker & Sons is proud to host our Third Annual Teacher Giveaway, awarding four outstanding Arizona teachers. Stay tuned as we announce this year's recipients.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Parker & Sons – Air Conditioning Phoenix - HVAC, Plumbing & Electrical” and “We're Not Your Average Joe!”.
Agent instructions
On parkerandsons.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 282 characters and is cut off in results.
Agent instructions
On parkerandsons.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On parkerandsons.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites parkerandsons.com 4th of 5
A question people ask about trades and home services in Phoenix, asked as a person would.
Who can I call for an emergency plumber in Phoenix tonight?
Gemini
Several plumbing companies in the Phoenix area offer 24/7 emergency dispatch.
- 1Roto-Rooter Phoenixrotorooter.com87mttr
- 623-915-0995 (Provides round-the-clock live dispatch for burst pipes, major leaks, and…
- 21st Choice Plumbing, Air & Insulation
- 623-323-1021 (Offers 24/7 emergency repair services across the Phoenix area).
- 3Rescue One Air & Plumbingrescueoneair.com89mttr
- 602-666-6959 (Handles 24-hour emergency plumbing and urgent repairs).
- 1
What the cited sites pass that it fails
Fix them from the action plan- Add structured data4 of 4 cited sites pass it; you fail it on 69 pages.
- Use one main heading4 of 4 cited sites pass it; you fail it on 4 pages.
- Match structured data to the page3 of 4 cited sites pass it; you fail it on 50 pages.