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paullittleconstruction.com, read 3 days ago. Back to the report

64 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6464 nownow701#176,760772top 50%833864895926957968989991010011full marks

Now #205,968 of 263,582Step 1 #176,760Step 2 top 50%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 70, and #176,760, 29,208 places up

    Add valid JSON-LD that says what the page is.

    17 pages

    See the pages
    • /balconies-decks-and-outdoor-project
    • /bathroom-remodeling
    • /book-online
    • /financing
    • /flooring-fireplaces-and-more
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • /othercommonspaces
    • and 7 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 77, and into the top 50%

    Add a tap-to-call phone link.

    18 pages

    See the pages
    • /
    • /balconies-decks-and-outdoor-project
    • /bathroom-remodeling
    • /book-online
    • /financing
    • /flooring-fireplaces-and-more
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • and 8 more in the copied plan
  3. 3

    Fix pages that fail to load

    +6 points, to 83

    Fix or remove the link. Every linked page should return 200.

    14 pages

    See the pages
    • /product-page/safety-rail
    • /product-page/versa-lift-24-corded-1
    • /product-page/versa-lift-24-m-mounted
    • /product-page/versa-lift-24m-wall-mount
    • /product-page/versa-lift-24w-wirelesss
    • /product-page/versa-lift-32-corded
    • /product-page/versa-lift-32w-wireless
    • /safety-rail
    • /versa-lift-24-corded-1
    • /versa-lift-24-m-mounted
    • and 4 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 86

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages

    See the pages
    • /
    • /balconies-decks-and-outdoor-project
    • /bathroom-remodeling
    • /book-online
    • /financing
    • /flooring-fireplaces-and-more
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • and 8 more in the copied plan
  5. 5

    Add a way to get in touch

    +3 points, to 89

    Give the page a form or a clear link to request a quote or get in touch.

    7 pages

    See the pages
    • /book-online
    • /financing
    • /inquiry-services-page
    • /project-1
    • /project-2
    • /project-3
    • /project-4
  6. 6

    Describe images

    +3 points, to 92

    Describe every content image in its alt text.

    14 pages

    See the pages
    • /
    • /bathroom-remodeling
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • /othercommonspaces
    • /outdoorspaces
    • /project-1
    • /project-2
    • and 4 more in the copied plan
  7. 7

    Use one main heading

    +3 points, to 95

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /
    • /balconies-decks-and-outdoor-project
    • /financing
    • /flooring-fireplaces-and-more
    • /inquiry-services-page
    • /okcstatefairspecial
    • /testimonials
    • /versa-lifts
  8. 8

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /bathroom-remodeling
    • /financing
    • /home-projects
    • /kitchen-remodeling
    • /okcstatefairspecial
    • /othercommonspaces
    • /outdoorspaces
    • /testimonials
    • /versa-lifts
  9. 9

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    17 pages

    See the pages
    • /balconies-decks-and-outdoor-project
    • /bathroom-remodeling
    • /book-online
    • /financing
    • /flooring-fireplaces-and-more
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • /othercommonspaces
    • and 7 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    17 pages

    See the pages
    • /balconies-decks-and-outdoor-project
    • /bathroom-remodeling
    • /book-online
    • /financing
    • /flooring-fireplaces-and-more
    • /home-projects
    • /inquiry-services-page
    • /kitchen-remodeling
    • /okcstatefairspecial
    • /othercommonspaces
    • and 7 more in the copied plan
  11. 11

    Link to orphaned pages

    +1 point, to 100, and full marks

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

1 more, to tidy up after 100
  1. 12

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

What else the read found

Half its pages start answering within 155 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /book-online2.0 s
  • /inquiry-services-page1.6 s
  • /project-31.5 s
  • /balconies-decks-and-outdoor-project1.5 s
  • /project-11.4 s

Fastest: /okcstatefairspecial, 79 ms. Heaviest: /versa-lifts, 221 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named Paul Little Construction. mttr does not check the profiles it names.

pages with strong signs
7
hidden characters
36
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /okcstatefairspecial hidden characters a reader cannot see
  • / hidden characters a reader cannot see
  • /testimonials hidden characters a reader cannot see
  • /project-1 hidden characters a reader cannot see
  • /project-2 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /safety-rail passes every rule1 page
  • /versa-lift-24-corded-1 passes every rule1 page
  • /versa-lift-24-m-mounted passes every rule1 page
  • /versa-lift-24m-wall-mount passes every rule1 page
  • /versa-lift-24w-wirelesss passes every rule1 page
  • /versa-lift-32-corded passes every rule1 page
  • /versa-lift-32w-wireless passes every rule1 page
  • /financing fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /inquiry-services-page fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /okcstatefairspecial fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /testimonials fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page

And 14 more parts of the site.

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