- Middle site
- 91
- Ahead by
- 7
Worth the mostLink to orphaned pages+1
pefferhvac.com
Top 25%of the 263,590 sites mttr has read, at #33,186
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
89 now91 with itTop 10% from 90
#33,186to#20,08313,103 places up24 of its 30 pages fail it. 1 in 11 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
1 point takes it into the top 10%.
Beside it on the board
- #33,184kroghdecker.com89
- #33,185bearspawcontracting.com89
- #33,186pefferhvac.com89
- #33,187spond.com89
- #33,18820i.com89
6,867 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#33,186
- 91Fix description lengthsTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 13
Worth the mostFix description lengths+2
- Middle site
- 98
- Level with it
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 36
Worth the mostAdd a way to get in touch+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read304414 fewer than typical
Links a page161320% above typical
Words a page56839444% above typical
Rules failing somewhere16142 more than typical
Half its pages answer in88 ms210 ms58% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 15 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points13,103 places up
Fix description lengthsUnderstand24 of 301 in 11
Worth 1 point each7,380 places up each
Answer the first question right under itUnderstand6 of 301 in 121
Link to orphaned pagesAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand9 of 301 in 10
Put figures in tablesUnderstand6 of 301 in 28
Add depth to thin pagesUnderstand6 of 303 in 7
Fix title lengthsUnderstand12 of 301 in 6
Describe imagesUnderstand12 of 302 in 7
Use one main headingUnderstand6 of 301 in 4
Set a share imageUnderstand8 of 302 in 7
Add structured dataUnderstand2 of 301 in 3
Add a way to get in touchAct2 of 301 in 2
Replace unsupported sales claimsTrust3 of 302 in 3
Set each page's canonical addressAccess2 of 302 in 5
Add a tap-to-call linkAct2 of 301 in 3
Show 1 more fix
Worth under a point each
Link straight to the final addressAccess1 of 301 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAC Repair & HVAC Services in New Orleans & Metairie | Peffer Heating & Air
DescriptionTrusted HVAC professionals serving New Orleans, Metairie, and surrounding communities since 2011. Expert AC repair, heating, installation, and maintenance services.
First headingWe're not comfortable until you are!
OpeningWE WILL SERVE our customers with integrity, competence and objectivity
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “AC Repair & HVAC Services in New Orleans & Metairie | Peffer Heating & Air” and “We're not comfortable until you are!”.
Agent instructions
On pefferhvac.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 164 characters and is cut off in results.
Agent instructions
On pefferhvac.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Elmwood in the first words
The site is in Elmwood, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On pefferhvac.com, name Elmwood in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best heating and cooling companies near Elmwood, LA? Its answer, and whether it cites pefferhvac.com, shows here in a moment.