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pennymac.com, read 11 hours ago. Back to the report

92 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%95296398499599699799899910010full marks

Now #18,326 of 263,590Step 1 top 5%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 94, and #7,427, 10,899 places up, and into the top 5%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    48 pages under /blog/

    See the pages
    • /blog/affordable-lending-homebuyer-assistance-programs
    • /blog/buying-a-second-home
    • /blog/buying-rental-property-tips
    • /blog/choosing-the-right-lender
    • /blog/cost-to-sell-a-house
    • /blog/documents-you-need-for-home-loan-application
    • /blog/explaining-the-home-loan-process-part-1-getting-prepped
    • /blog/explaining-the-loan-process-part-3-processing
    • /blog/explaining-the-loan-process-part-4-mortgage-underwriting
    • /blog/explaining-the-loan-process-part-5-the-mortgage-closing
    • and 38 more in the copied plan
  2. 2

    Link straight to the final address

    +1 point, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /blog/

    See the pages
    • /blog/affordable-lending-homebuyer-assistance-programs
    • /blog/buying-a-second-home
    • /blog/buying-rental-property-tips
    • /blog/buying-vacation-home
    • /blog/choosing-the-right-lender
    • /blog/cost-to-refinance-mortgage
    • /blog/cost-to-sell-a-house
    • /blog/documents-you-need-for-home-loan-application
    • /blog/down-payment-options
    • /blog/explaining-the-home-loan-process-part-1-getting-prepped
    • and 89 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    88 pages under /blog/

    See the pages
    • /blog/affordable-lending-homebuyer-assistance-programs
    • /blog/buying-a-second-home
    • /blog/buying-rental-property-tips
    • /blog/buying-vacation-home
    • /blog/choosing-the-right-lender
    • /blog/cost-to-refinance-mortgage
    • /blog/cost-to-sell-a-house
    • /blog/documents-you-need-for-home-loan-application
    • /blog/explaining-the-home-loan-process-part-1-getting-prepped
    • /blog/explaining-the-home-loan-process-part-2-the-application
    • and 78 more in the copied plan
  4. 4

    Describe images

    +2 points, to 98

    Describe every content image in its alt text.

    88 pages, 87 of them under /blog/

    See the pages
    • /
    • /blog/affordable-lending-homebuyer-assistance-programs
    • /blog/buying-a-second-home
    • /blog/buying-rental-property-tips
    • /blog/buying-vacation-home
    • /blog/choosing-the-right-lender
    • /blog/cost-to-refinance-mortgage
    • /blog/cost-to-sell-a-house
    • /blog/documents-you-need-for-home-loan-application
    • /blog/down-payment-options
    • and 78 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    34 pages under /blog/

    See the pages
    • /blog/buying-a-second-home
    • /blog/buying-rental-property-tips
    • /blog/cost-to-sell-a-house
    • /blog/explaining-the-home-loan-process-part-1-getting-prepped
    • /blog/explaining-the-loan-process-part-3-processing
    • /blog/explaining-the-loan-process-part-5-the-mortgage-closing
    • /blog/home-improvement-tips-for-hosting
    • /blog/home-safety-tips-for-homeowners
    • /blog/how-much-income-do-you-need-to-afford-a-300k-house
    • /blog/how-much-income-do-you-need-to-afford-a-500k-house
    • and 24 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    17 pages under /blog/

    See the pages
    • /blog/home-improvement-tips-for-hosting
    • /blog/home-maintenance-checklist
    • /blog/increase-your-chances-of-getting-approved
    • /blog/make-a-splash-alternatives-to-the-back-yard-pool
    • /blog/op-ed-blueprint-for-making-housing-more-affordable
    • /blog/paying-down-a-mortgage-a-great-way-to-use-your-tax-refund
    • /blog/pennymac-announces-acquisition-of-cenlars-subservicing-business
    • /blog/pennymac-announces-organizational-changes
    • /blog/pennymac-debuts-bring-it-home-video-series
    • /blog/pennymac-hires-isaac-boltansky-as-managing-director-head-of-public-policy
    • and 7 more in the copied plan
  8. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    14 pages under /blog/

    See the pages
    • /blog/explaining-the-home-loan-process-part-2-the-application
    • /blog/explaining-the-loan-process-epilogue-transfer-of-loan-servicing
    • /blog/explaining-the-loan-process-part-3-processing
    • /blog/op-ed-blueprint-for-making-housing-more-affordable
    • /blog/pennymac-correspondent-group-expands-product-suite-with-launch-of-non-qm-offerings
    • /blog/pennymac-debuts-bring-it-home-video-series
    • /blog/pennymac-debuts-first-of-its-kind-welcome-home-mortgage-program-for-team-usa-athletes
    • /blog/pennymac-hires-isaac-boltansky-as-managing-director-head-of-public-policy
    • /blog/pennymac-launches-welcome-home-a-video-series-pairing-team-usa-athletes-with-home-loan-experts
    • /blog/pennymac-named-team-usa-and-la28s-official-mortgage-supporter-in-exclusive-landmark-deal
    • and 4 more in the copied plan
  9. 9

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    6 pages under /blog/

    See the pages
    • /blog/heloc-home-equity-line-of-credit
    • /blog/how-much-house-afford-60k-salary
    • /blog/how-much-income-do-you-need-to-afford-a-200k-house
    • /blog/pre-qualified-vs-pre-approved-mortgage
    • /blog/self-employed-and-buying-a-home
    • /blog/smart-backyard-upgrades-that-increase-value
  10. 10

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    8 pages under /blog/

    See the pages
    • /blog/home-improvement-tips-for-hosting
    • /blog/home-maintenance-checklist
    • /blog/home-safety-tips-for-homeowners
    • /blog/how-to-increase-your-curb-appeal
    • /blog/kitchen-remodel-on-a-budget
    • /blog/mortgage-interest-deduction
    • /blog/paying-down-a-mortgage-a-great-way-to-use-your-tax-refund
    • /blog/what-happens-after-appraisal
2 more, to tidy up after 100
  1. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    5 pages under /blog/

    See the pages
    • /blog/pennymac-to-present-at-the-2025-barclays-global-financial-services-conference
    • /blog/policy-pulse-april-2026
    • /blog/policy-pulse-december-2025
    • /blog/policy-pulse-june-2026
    • /blog/policy-pulse-october-2025
  2. 12

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    7 pages under /blog/

    See the pages
    • /blog/explaining-the-loan-process-epilogue-transfer-of-loan-servicing
    • /blog/heloc-home-equity-line-of-credit
    • /blog/pennymac-expands-third-party-origination-tpo-offerings
    • /blog/pennymac-named-team-usa-and-la28s-official-mortgage-supporter-in-exclusive-landmark-deal
    • /blog/types-of-loans
    • /blog/why-servicing-with-pennymac-makes-a-difference
    • /blog/why-was-my-mortgage-sold-to-another-company

What else the read found

Half its pages start answering within 359 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog/va-loan-requirements-who-qualifies-what-you-will-need479 ms
  • /blog/your-guide-to-the-fed-and-mortgages435 ms
  • /blog/fixed-vs-arm-mortgage426 ms
  • /blog/how-much-income-do-you-need-to-afford-a-200k-house420 ms
  • /blog/pennymac-launches-welcome-home-a-video-series-pairing-team-usa-athletes-with-home-loan-experts419 ms

Fastest: /blog/guide-to-home-equity, 326 ms. Heaviest: /blog/real-estate-mortgage-glossary, 78 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Pennymac. mttr does not check the profiles it names.

  • FacebookPennymacUSA
  • YouTube@Pennymacusa
  • LinkedInpennymac
  • Instagrampennymacusa
  • XPennyMacNews
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
2
dashes per 1,000 words
1.4
  • /blog/remote-work-letter-for-mortgage placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /blog/ 99 fail a rule. Worst: /blog/home-improvement-tips-for-hosting, 7 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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