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perk.com, read 1 day ago. Back to the report

81 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%902933954975986997998999991099119912991310014full marks

Now #97,340 of 263,584Step 1 top 25%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 87, and #46,680, 50,660 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /amtrav
    • /blog
    • /blog/ai-era-expense-management-controls
    • /blog/business-travel-chaos-survey
    • /breakthroughs
    • /calculators
    • /careers
    • /case-studies/bitpanda
    • /case-studies/breitling
    • and 90 more in the copied plan
  2. 2

    Add structured data

    +3 points, to 90

    Add valid JSON-LD that says what the page is.

    45 pages

    See the pages
    • /blog
    • /breakthroughs
    • /calculators
    • /careers
    • /company
    • /compliance-center
    • /contact
    • /customers
    • /de
    • /de-ch
    • and 35 more in the copied plan
  3. 3

    Describe images

    +3 points, to 93

    Describe every content image in its alt text.

    85 pages

    See the pages
    • /
    • /amtrav
    • /blog/ai-era-expense-management-controls
    • /blog/business-travel-chaos-survey
    • /breakthroughs
    • /calculators
    • /careers
    • /case-studies/bitpanda
    • /case-studies/breitling
    • /case-studies/fabletics
    • and 75 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /amtrav
    • /blog
    • /blog/ai-era-expense-management-controls
    • /blog/business-travel-chaos-survey
    • /breakthroughs
    • /calculators
    • /careers
    • /case-studies/bitpanda
    • /case-studies/breitling
    • /case-studies/fabletics
    • and 89 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    46 pages

    See the pages
    • /
    • /case-studies/fabletics
    • /case-studies/umb
    • /compliance-center
    • /contact
    • /corporate-travel-glossary
    • /de
    • /de-ch
    • /en-ca
    • /en-ca/demo-request
    • and 36 more in the copied plan
  6. 6

    Replace unsupported sales claims

    +1 point, to 98

    Replace the sales claim with a fact that can be checked.

    21 pages

    See the pages
    • /company
    • /en-ca/platform/spend
    • /en-ca/travel-solutions/corporate-accommodation
    • /en-ca/travel-solutions/corporate-car-rental
    • /en-ca/travel-solutions/corporate-flights
    • /en-ca/travel-solutions/corporate-rail
    • /en-ca/travel-solutions/corporate-travel-assistance
    • /en-ca/travel-solutions/marketplace
    • /media
    • /platform/spend
    • and 11 more in the copied plan
  7. 7

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    14 pages

    See the pages
    • /compliance-center
    • /customers
    • /en-ca/customers
    • /en-ca/platform/spend
    • /en-ca/platform/travel
    • /platform/expense-processing
    • /platform/spend
    • /platform/travel
    • /shadow-work-report
    • /solutions/persona-finance-team
    • and 4 more in the copied plan
  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /blog/ai-era-expense-management-controls
    • /blog/business-travel-chaos-survey
  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /blog/ai-era-expense-management-controls
    • /blog/business-travel-chaos-survey
  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /blog/business-travel-chaos-survey
  13. 13

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /platform
  14. 14

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    5 pages

    See the pages
    • /de
    • /de-ch
    • /it
    • /shadow-work-report
    • /value-of-business-travel-report
1 more, to tidy up after 100
  1. 15

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /case-studies/bitpanda
    • /contact
    • /en-ca/platform/policies-approvals
    • /es
    • /guides
    • /imprint
    • /legal/cookies-policy
    • /platform/policies-approvals
    • /pricing

What else the read found

Half its pages start answering within 14 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /careers518 ms
  • /travel-solutions/travel-safety-advice367 ms
  • /en-ca/customers306 ms
  • /en-ca/travel-solutions/flexitravel280 ms
  • /en-ca/travel-solutions/marketplace247 ms

Fastest: /amtrav, 10 ms. Heaviest: /en-ca/pricing, 165 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • Google Tag ManagerAnalytics
page with strong signs
1
hidden characters
14
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.7
  • /modern-slavery-statement hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /compliance-center fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /contact fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /de fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /de-ch fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /es fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /it fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /shadow-work-report fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /company fails 5: Add structured data, Add a tap-to-call link and Describe images1 page
  • /customers fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /en-ca fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /fr fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page

And 31 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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