- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
perkinelmer.com
76 of 100ahead of 46% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 7 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,180 places up
- 76Now#138,611
- 83Add structured data#79,431
The top half of every site starts at 77. The middle site in Shelton, CT scores 69.
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Where it ranks
Up 36,438 places since Oct 20, from #176,739. 1 point takes it into the top half.
Beside it on the board
- #140,299nisyrosinfo.com76
- #140,300expereo.com76
- #140,301perkinelmer.com76
- #140,302transrockies.com76
- #140,303goldenwestauctions.com76
7,509 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Shelton, CT
- #1creativekitchencatering.com91
- #2pavementrecyclers.com82
- #3dsmihealth.com79
- #9perkinelmer.com76
The middle site in Shelton, CT scores 69.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 32
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page2251317.4× typical
Words a page23239441% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in527 ms210 ms151% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points60,870 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 5 points43,032 places up
Use one main headingUnderstand100 of 1001 in 4
Worth 4 points34,380 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 3 points25,960 places up
Describe imagesUnderstand84 of 1002 in 7
Worth 2 points each17,489 places up each
Set a share imageUnderstand100 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 4 more fixes
Worth 1 point9,333 places up
Fix title lengthsUnderstand39 of 1001 in 6
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads as two things at once, manufacturers and suppliers and software and SaaS, and neither wins. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersLevel with software and SaaS. It says it is in Shelton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Software and SaaS
- Schools and courses
What an assistant reads first
Home pageWhat it says
TitlePerkinElmer | Science with Purpose
DescriptionNone in the HTML
First headingWe believe in the power of science to transform our world.
OpeningTogether with scientists and operators worldwide, we empower progress by providing trusted insights and services that accelerate work and amplify impact for a healthier, safer, and more sustainable world.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On perkinelmer.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On perkinelmer.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Shelton in the first words
The site is in Shelton, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On perkinelmer.com, name Shelton in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On perkinelmer.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Manufacturers and suppliers. Mixed on one page, neither reads plainly.
Agent instructions
On perkinelmer.com, find where the site mixes Manufacturers and suppliers with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.