- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+3
pestlab.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Understand, at 61 against the middle site's 59. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,821 places up
- 74Now#153,078
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77. The middle site in Sheridan, WY scores 81.
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Where it ranks
3 points take it into the top half.
Beside it on the board
- #157,185100percenthomeservicesma.com74
- #157,186rushinroofing.com74
- #157,187pestlab.com74
- #157,188seanedwardsfoundation.com74
- #157,189northernfarmhousepasta.com74
6,503 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Sheridan, WY
- #1autogencrm.com98
- #2localplumbers.us97
- #3plumbernearmeusa.com96
- #93pestlab.com74
The middle site in Sheridan, WY scores 81.
Where it stands
Each stage against the middle site. It trails on Trust and Act.
- Middle site
- 59
- Ahead by
- 2
Worth the mostUse one main heading+3
- Middle site
- 98
- Behind by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Behind by
- 27
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page81335% below typical
Words a page1,4683943.7× typical
Rules failing somewhere1514About typical
Half its pages answer in277 ms210 ms32% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,930 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points34,384 places up
Add a way to get in touchAct47 of 1001 in 2
Worth 3 points each26,225 places up each
Use one main headingUnderstand67 of 1001 in 4
Fix description lengthsUnderstand100 of 1001 in 11
Add structured dataUnderstand48 of 1001 in 3
Describe imagesUnderstand93 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth 1 point each11,072 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand37 of 1001 in 2
Set a share imageUnderstand63 of 1002 in 7
Set each page's canonical addressAccess14 of 1002 in 5
Fix title lengthsUnderstand13 of 1001 in 6
Replace unsupported sales claimsTrust6 of 1002 in 3
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitlePestLab USO Ultrasonic Pest Repeller | Effective, Safe & Chemical-Free
DescriptionDiscover PestLab USO™—the advanced ultrasonic pest repeller that covers up to 1200 sq ft, ensuring your home is free of pests without chemicals. Safe for kids and pets, with a 90-day money-back guarantee. Enjoy a pest-free home today!
First headingNone in the HTML
OpeningOur line of Ultrasonic products are designed with cutting-edge research and made from premium materials to make your home an inhospitable environment for pests and banishing them for good.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On pestlab.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 234 characters and is cut off in results.
Agent instructions
On pestlab.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Sheridan in the first words
The site is in Sheridan, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On pestlab.com, name Sheridan in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.